To dramatise the daily rate of species extinction and generate donations for the Endangered Wildlife Trust, we ran a series of strip ads in The Times newspaper. As the readers paged through the day’s events, the species continued to add up, ending with a sobering statistic and a call to action on the last page.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Cameron Watson, Gavin Wood, Jenna MacGillivray
Copywriter: Simon Lotze