Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accomodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience “feel” their next holiday.

Advertising Agency: Ogilvy & Mather, Kuala Lumpur, Malaysia
Executive Creative Director: Daniel Comar
Creative Directors: Brian Capel/Kamal Gangaram
Art Director: Jarrod Reginald
Copywriter: Jarrod Reginald
Photographer: Jessie