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Golden Holidays: Diving, Rock Climbing, Snowboarding

November 19, 2008 at 08:11 · Filed under Ambient/Outdoor/Direct

Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accomodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience “feel” their next holiday.

Advertising Agency: Ogilvy & Mather, Kuala Lumpur, Malaysia
Executive Creative Director: Daniel Comar
Creative Directors: Brian Capel/Kamal Gangaram
Art Director: Jarrod Reginald
Copywriter: Jarrod Reginald
Photographer: Jessie


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Foreigner said,

November 19, 2008 @ 15:27

done.

It was something about landmine. Same effect, you without legs.

» Airport Tray Table Wraps » Blog Archive »blueline said,

November 19, 2008 @ 16:46

[...] Thanks I believe in ADV [...]

ahmingyaa said,

November 20, 2008 @ 10:37

nice~ really impressive, izit got inside the plane?

Patrick McHugh said,

November 20, 2008 @ 13:08

Nice one! Very simple, to the point. Very effective, subtle but dramatic.

Coincidências…: Lá Fora - O site da Mídia Exterior said,

December 15, 2008 @ 13:02

[...] Publicada em novembro de 2008 - www.ibelieveinadv.com [...]

Креативни реклами - Самолети Probvai.com said,

December 6, 2010 @ 06:34

[...] Подобна на предишната реклама, отново деколче (стикер) Golden Holidays рекламират в самолетите на Malaysia Airlines, различни пакети за почивка на всякакви интересни места по света.Идеята е да накарат пътницте да се замислят за следващата си почивка.. . (Link) [...]

Anuncios en aviones | TECNOARTES.NET said,

December 6, 2010 @ 09:10

[...] link [...]

10 Super Orginalių Reklamų Lėktuvuose – NUOTRAUKOS said,

January 27, 2011 @ 17:12

[...] Aukso atostogos sudaro Malaizijos Airlines paketus, tikslinė vidaus rinka su patraukliomis kainomis (skrydis + apgyvendinimas). užduotis buvo  parduoti paketus, dabartinis keleivių debunking suvokimas, kad keliauti su Malaizija Airlines yra brangu.(Nuoroda) [...]

Creative Magazine Online said,

August 9, 2011 @ 10:43

wow… very creative… lovely post…

10 Coolest Ads on Airplanes said,

October 8, 2011 @ 13:26

[...] These fun airplane-window ads were created by Leo Burnett in São Paulo for Fiat. (Link) Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accommodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience “feel” their next holiday. (Link) [...]

10 Coolest Ads on Airplanes - Chuck Sharing said,

February 21, 2012 @ 23:59

[...] Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accommodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience “feel” their next holiday. (Link) [...]

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