Going into the zoo and taking children there became unpopular in Kyiv. They decided to revise and try to change the situation. To urge people visiting the Kyiv Zoo Terrarium. The solution should be easy to implement without high costs and it should be something that can easily attract people’s attention but not only the eyes. They chose a non-standard advertising medium that reminds the form of terrarium’s native inhabitants. Also people can touch it and feel it.

“The last ramble of reptiles this season. Rush to the Zoo.”

Advertising Agency: Desyatka, Kyiv, Ukraine
Creative Director: Yuriy Horbachevskyy
Art Directors: Yuriy Horbachevskyy, Alexander Arkhinos
Copywriters: Olga Rumyantseva, Pavel Fedenko
Designer: Oleg Homrach