“WATER THINKING. MINI pays its tribute to water. And to the environment which MINI respects by applying a strict principle: “Only use what you need”. This is MINIMALISM, the commitment that has encouraged MINI to create technology solutions that can significantly reduce CO2 emmisions right down to 109 g/km, like in the MINI Cooper D Clubman.”
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Anselmo Tumpic
Copywriter: Sonia Cosentino
Photographer: Lorenzo Vitturi
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