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MTV Switch: Global warming

Switch is MTV Networks International’s Global Climate Change Campaign. They are always looking for ways to get people involved in the global warming issue and drive them to the the MTV Switch website, without necessarily using expensive media. To make people aware of the rising sea level because of global warming, they confronted them in an amusing way with a serious message using a floating board in the Amsterdam canals. This board seemed to be held by a submerged man with just his hands sticking out of the water. In reality it was two arms mounted on a small remote control submarine. The copy said: Global Warming. What’s all the fuss about? Find out for yourself www.mtvswitch.org. Because of the massive positive feedback. MTV is not only looking to extend the promotion to other Dutch cities, but also to air it on TV.

Advertising Agency: OgilvyAction, Amsterdam, The Netherlands


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Charles Pierce said,

November 7, 2008 @ 3:22 pm

20 years ago I had a book published on different economic concepts to point the way to a sustainable world economy. Someone who liked the book recently contacted me to suggest that I update and re-publish it as a blog. She set up the blog, and the book is now complete on the blog in a series of postings. Here is the link:

http://www.economicsforaroundearth.com

In addition, there is new material in the form of a piece on Global Warming.

With all good wishes,
Charles Pierce

MTV style Global Climate Change Campaign | Trends Updates said,

November 7, 2008 @ 8:30 pm

[...] Ibelieveinadv You can follow any responses to this entry through the RSS 2.0 feed. Related Posts: Will [...]

John A. Jauregui said,

November 7, 2008 @ 8:57 pm

This election saw most Global Warming initiatives fail, for good reason. The principle reason is that most consumers, farmers, ranchers and foresters understand two things. First, global warming is good, not bad. Second, carbon in general and carbon dioxide in particular is good, not bad. Higher average temperatures together with higher concentrations of carbon dioxide in the atmosphere reduce crop failures and improve crop, grazing and forest production. Those two factors are the principal forces greening the planet and feeding all of us today. Liberal and eco-cults want to torpedo that winning combination. Why? Perhaps readers have some ideas here.

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