Pedigreee ad allows passers-by to play with and teach a ‘virtual puppy’. At these panels, the public are able to interact with the puppy and teach it new tricks such as throwing a PEDIGREE DENTABONE and playing ball. The campaign then prompts people to visit puppy.com.au to obtain information including puppy training and advice

Advertising Agency: Whybin\TBWA\TEQUILA, Australia
Assoc Creative Director: Kara Grey
Art Director: Glenn Christensen
Copywriter: Dan O’Connell
Flash Designer: Bruce Collier
Designer: Alex Ristivcki
Media: JCDecaux