Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Pepê
Copywriter: Laura Esteves
Photographer: Thiago Souza
Digital Retouch: Eduardo Oliveira
What was the brief?
Challenge the consumer to start a fire in a book shop.
It will give a lot of free publicity. 
[...] Vía: Ibelieveinadv [...]
[...] Display para la revista de Playboy. Enlace: ibelieveinadv [...]
[...] Via: I Believe in Advertising [...]
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