Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matías Lecaros, Sergio Rosati
Art Director: Matías Lecaros
Copywriter: Matías Lecaros
Illustrators: Astro Image Creators, Cristian Gastelo, Boris Berstel
Photographers: Astro Image Creators, Cristian Gastelo, Boris Berstel
Other additional credits: Leo Farfan, Tomás Vidal, Tomás Neely, Israel Urrutia
these monsters at jwt. how could a human do something that cruel to an elephant!
Están buenas, muy buen trabajo.
super 
[...] [vía I Believe in Advertising] [...]
mm, Not so convinced by this ad! To me this ad is more suited for a puzzle than for a game like Scrabble… The execution is neat though, but in terms of creativity it falls short!
I disagree. This is perfectly suited for scrabble. If you can’t see G-U-I-T-A-R in the letters you have available, you’ll end up writing “Rug” or “It” instead. With that said, I wouldn’t give this more than a 6/7 out of 10.
[...] Agency credits here [...]
The idea but why it scares, and it is pleasant emotions well. elephant pity (
[...] I Believe in Advertising | Advertising Blog & Community | Only selected advertising » Scrabble:… (tags: FAVE_visual) [...]
This ad doesn’t make sense though. Elephant for example has too many letters. You’re only allowed 7 letters in your tray, and you don’t place jumbled words on the board. If they chose 3 objects that did have 7 letters in them, then this campaign would be awesome.
“super ad”
_for lego_
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