We made of the fax a medium in order to inform their customers of this hygenic towel’s major benefit: it is ultrathin.
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Vp Creatives: Hugo Corredor, Giovanny Martinez
Group Directors: Andrés Norato, Claudia Murillo
Art Director: Claudia Murillo
Copywriter: Andrés Norato
Illustrator: Leonardo Salgado
Great idea, and luv, luv, lov the concept – but get an English-speaking proofreader!
Hola, excelente campaña organziada por BBDO Sancho, es una empresa que desde hace muhco tiempo viene dandonos gratas sorpresas y evolucionando en sus ideas, a pesa de ser una idea innovadora para mi le hace falta algo de fuerza en la imagen, pero el copy es genial y creo que sustenta la perdida.
Hmm, wouldn’t the major benefit be its great ability to absorb while being ultrathin and comfortable? Valiant effort, but keep brainstorming.
-Natalie
http://www.topolewski.net
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