The idea was make an advertising magazine that stands out in a new way the benefits of tramontina’s fry pan. They want to give to the traditional advertising magazine an add value that makes the brand interactive with the consummer and gives it a suprise.
“Nothing sticks on it.”
Advertising Agency: Reskala y Asociados, México City, Mexico
Creative Director: Joan Cordoves
Art Directors: Eduardo Prieto, Enrique Guzmán
Copywriters: Joan Cordoves, Enrique Guzmán
I love this ad! It just very creative work, although the graphic execution seems a bit poor at first glance!
This would definitely stick out. Good use of a custom print piece.
-Natalie
http://www.topolewski.net
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Almost this same exact idea has been done before… The entire page of a magazine was printed as a pan, and then the egg was just an insert- which fell out when you opened the page.
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Tan simple como potente. Chido.
What K said. Been done and been done better.
I came across your blog looking for articles about marketing and advertising.
Congrats for the topics you´ve been posting. I´ll include a link from my blogroll.
All the best,
Jim Nolan
sales@promogiftstore.com
http://www.promogiftstore.com
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