In the heart of downtown Toronto lies the ever expanding Dundas Square, Canada’s answer to New York’s Times Square. In this popular location JWT Toronto on behalf of Johnson & Johnson’s Tylenol brand posted a large backlit board with an eye catching execution of a man suffering from a bad headache. To emphasize his pain, a large wrecking ball, suspended from a 3D crane above the board, has smashed through, and stuck in the man’s forehead.

Advertising Agency: JWT, Toronto, Canada
Creative Director: Martin Shewchuck
Creative Group Head / Copywriter: Colin Winn
Art Director: Craig Markou
Photographer: Patrick Nichols