“New Caddy Maxi Life, infinitely bigger.”
Advertising Agency: Piment DDB, Paris, France
Creative Directors: Axel Roy, Remi Gross
Art Director: Matthieu Chanvrin
Copywriters: Barthelemy Flippo, Emmanuel Zerafa
Photographer: Louis Decamps
Volkswagen: Teddy
Case Gilbreath said,
I think this is a very well-done print ad. It is very easy to see that the ad is directly targeting middle-class families. There is a white suburban house behind the car and a young child. The white house in the background of the picture really draws a reader in and forces the viewer to look all around the ad. The oversized teddy bear also really gives a portrayal to viewers of a much larger Volkswagon. I’m sure this was a successful print ad.
life said,
I gave same idea to my boss, and prompt came the reply…it’s not even an idea.
Henrick said,
Your bos was partiely right. It’s not a new idea.
Boring idea. Stop saying that cars are big….
24 Unique and Creative Advertisements | Wallpapers Destkop, HQ Wallpapers, Daily Wallpapers said,
[...] Volkswagen Advertisement New Caddy Maxi Life, infinitely bigger. [link] [...]
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