In Auckland city, over 70% of road crashes involving pedestrians occur on main roads.
Don’t step info danger.
Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Jeremy Taine
Creative Director: Basil Christensen & Damon O’Leary
Copywriter: Charlotte Henry & Damon O’Leary
Art Director: Amy Cattanach & Basil Christensen
Illustrator: Marc Spijkerbosch



