Advertising Agency: The Aid Agency, Copenhagen, Denmark
Creative Director: Andrew Smart
Art Directors: Andrew Smart, Rasmus Sigvaldi
Copywriters: Andrew Smart, Rasmus Sigvaldi, Niels Heilberg
Photographer: Henrik Jauert
Danish Road Safety Council: Take 10 off
pierre said,
unfortunately this execution has been done before:
http://www.frederiksamuel.com/blog/2006/10/madd-2.html
they made a campaign outta this a few years back
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