It’s a print campaign that ran in maternity magazines. The double spread portrays a breast-feeding woman and her baby. Two pages are glued together. Once you tear them off of each other, the baby’s mouth tears off the nipple, thus demonstrating how painful breast-feeding can be, unless you use “Garmastan” lotion.
Advertising Agency: Milk, Lithuania
nice idea – but the intention behind it is completely bullshit.
sad but true
Brilliant!
[...] ??????????maternity magazines??????????????????????????????????????????????????????????????????????????????????????“ Garmastan ”?????????????????[source] [...]
[...] ??????????????????????????????????? [...]
Hi, I want to add that this add won prizes in Golden Hammer (Latvia) and Golden Drum festivals. Other MILK agency works : http://www.themilk.lt/index.php/blogas/3#/category/works/
CHEERS!
ArnasRoss,
I’m not sure if you worked on this campaign, but if you did, GREAT WORK! Solid idea and well executed. I’m not surprised it won awards.
Ryan
[...] Via I Believe in Advertising. [...]
terrible. not true.
hated it.
[...] ??????????maternity magazines??????????????????????????????????????????????????????????????????????????????????????“ Garmastan ”?????????????????[source] [...]
This is an anti-breastfeeding commercial! Hate it
If you actually read the article or look at the ad closely, it is not an anti-breastfeeding ad. It is an ad for a lotion to take away any pain from breastfeeding.
[...] Garmastan: Torn Nipple [link] [...]
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