Regular Cola was advertiser to people using stairs and Coke Light to those who chose the escalator.
Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Copywriters: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Photographer: Alexander Pihl

