Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Graham Lang, Guillermo Vega,Tony Sarroca
Creative Director/Copywriter: Francisco Cavada
Copywriter/Art director: Carlos Carrasco
Advertising Agency: Olabuenaga Chemistri, Mexico City, Mexico
Chief Creative Officer: Jorge Cuchí
Creative Director: Joge Cuchí
Art Directors: Israel Noguez, Iliana Solis
Copywriter: Ivonne Casillas
“Essential. Air and Sealant for Motorcycle Tires.”
Advertising Agency: Fischer America Argentina, Buenos Aires, Argentina
Chief Creative Officer: Fernando Fernández
Executive Creative Director: Fernando Fernández
Art Director: Luciano D´Amelio
Copywriter: Diego Sica
Photographer: Matias Posti
Illustrator: Walter Becker
Producer: Adrian Sarno
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Tomas Lorente
Executive Creative Director: Tomas Lorente
Art Director: Sergio Fonseca
Copywriter: Zico Farina
Photographer: Alê Catan
Advertising Agency: Leo Burnett Colombiana, Bogota, Colombia
Executive Creative Directors: Carlos Murad, Otavio Schiavon, Rodrigo Davila
Art Director: Carlos Murad
Copywriter: Otavio Schiavon
Photographer: German Rojas
Illustrator: Diana Buitrago
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Tomas Lorente
Executive Creative Director: Tomas Lorente
Creative Directors: Tomas Lorente, Cassio Zanatta
Art Director: Axel Levay
Copywriter: Renato Ramalho
Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Delle Krause
Executive Creative Director: Dr. Stephan Vogel
Creative Directors: Christian Mommertz/Dr. Stephan Vogel
Copywriter: Stefan Lenz
Art Directors: Stefan Lenz/Christian Mommertz
Illustrator: Anke Vera Zink
Art Buying: Christina Hufgard
Graphic Design: Sonja Fritsch
The Internet-based travel provider expedia.de would like to advertise an Italy special in an attention-grabbing way. They used an unusual advertising space that is also typical of Italy: the milk foam on a cappuccino. In cooperation with coffee shops (Deli Star), stencils are distributed wich are used to create the offer in cocoa on top of the milk foam. Underneath the cup is a paper coaster printed with expedia.de’s name and text explaining the offer. As a result of the positive customer feedback, the Italy special will be repeated next year.
Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative director: Ekki Frenkler
Art Directors: Patrizia Marroni, Pei Mueller-Lierheim
Copywriter: Petra Nachtigall
It’s a print campaign that ran in maternity magazines. The double spread portrays a breast-feeding woman and her baby. Two pages are glued together. Once you tear them off of each other, the baby’s mouth tears off the nipple, thus demonstrating how painful breast-feeding can be, unless you use “Garmastan” lotion.
Advertising Agency: Milk, Lithuania
WWF/Adena has spent years making people aware of the implications of climate change and that everything may come to an end if we don’t do something to stop it. From the smallest things, to the biggest, the planet. In order to get people to join up over the 2007 Christmas period, they enclosed a WWF/Adena insert in certain book collections in several bookshop around Madrid. The insert looked like just another page in the book. A leaf of the same paper, same weight, same colour, same font… On the page was written “The End”, surprising the reader that the book had ended long before the last page. In this way they wanted people to understand that any story, anything, can end before it is supposed to if we do nothing. So, on the other side, they asked them to help stop climate change by joining WWf/Adena. WWF/Adena received a reply from 20% of the enclosed coupons, considerably increasing during the first two weeks the number of mebers and partners.
Advertising Agency: Contrapunto, Spain
Creative Directors: Antonio Montero, Jaime Chávarri, Iván de Dios
Art Director: Clara Hernández
Copywriters: Guillermo Santaisabel, Jaime Chávarri
Photographer: Alvaro Guzmán
“By 2050 many of the worlds cities may be under water.”
Advertising Agency: Euro RSCG 4D, Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Michalek-Czerepak
Copywriter: Anna Krolewicz
Photographer: Jacek Wolowski
Advertising Agency: KNSK Werbeagentur, Germany
Creative Directors: Niels Holle, Tim Krink
Art Director: Thomas Thiele
Copywriter: Steffen Steffens
Photographer: Christopher Koch
Advertising Agency: The Aid Agency, Copenhagen, Denmark
Creative Director: Andrew Smart
Art Directors: Andrew Smart, Rasmus Sigvaldi
Copywriters: Andrew Smart, Rasmus Sigvaldi, Niels Heilberg
Photographer: Henrik Jauert
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Dirk Haeusermann, Wolf Heumann
Art Director: Alexander Hansen
Copywriter: Alexander Hansen
Photographer: Stephan Foersterling
Graphic Designer: Lars Borker
In Auckland city, over 70% of road crashes involving pedestrians occur on main roads.
Don’t step info danger.
Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Jeremy Taine
Creative Director: Basil Christensen & Damon O’Leary
Copywriter: Charlotte Henry & Damon O’Leary
Art Director: Amy Cattanach & Basil Christensen
Illustrator: Marc Spijkerbosch
Advertising Agency: Doberman Creative Company, USA
Creative Director: Tine Lugaric
Art Director: Matija Kocbek
Copywriter: Tine Lugaric
Advertising Agency: & Co, Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storgaard, Jesper Schmidt
A slippery floor sign is displayed in a hair salon to warn people that with Pantene, your hair could be so smooth, people might accidentally slip if they step on it.
Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: David Sin, Phoecus Lee
Copywriters: David Sin, Phoecus Lee
Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
Art Director: Damien Bellon
Copywriter: Thierry Albert
Photographer: David Harriman
Post prodcution: Loupe London
Account Supervisor: Sandrine Bissoulet, Gaëlle Morvan, Patricia Denis du Péage
Advertiser’s Supervisor : Carlo Paolucci, Dominique Laroche, Vanessa Masliah
Advertising Agency: CHI&Partners, London, United Kingdom
Executive Creative Director: Ewan Paterson
Art Directors: Nick Pringle, Clark Edwards
Copywriters: Nick Pringle, Clark Edwards
Retoucher: Smoke & Mirrors
Photographer: Kelvin Murray
Typographer: Dan Beckett & Craig Ward
Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Ulf Henniger von Wallersbrunn, Andreas Stalder
Copywriter: Volker Mueller
Art Director: Daniela Ewald
Photographer: Ramona Heinze
Executive Creative Director: Andreas Pauli
Associate Executive Creative Director: Kerrin Nausch
Client Service Director: Uli Barth
Regional CD LB London: Don Bowen
Print Production: Thorsten Zeh
Advertising Agency: Cheil Worldwide, Seoul, Korea
Creative Director: Joungrack Lee
Art Director: Jaewon Choi
Photographer: Junghoe KimSamsung
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