“One very very lonely calorie. Pepsi Max”
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Director: Toygar Bazarkaya
Art Director: Michael Plückhan
Copywriter: Kenny Blumenschein
Pepsi Max: Lonely Calory
* * *
ciro said,
come copiare la campagna di acqua lete e vivere felici
De eenzame calorie van Pepsi Max | Buzzing Bees said,
[...] Via [...]
the zoo said,
no
povera caloria!
potevano farla almeno con due calorie
non sarebbe cambiato nulla!
maledetta pepsi!
Paola Jordan said,
ohh! It`s so great! I really love your blog! kisses
LRT said,
c’è nessunoooooooo?
Ana Rúbia said,
AWFUL!!!!!!!
SUICIDE IS NOT A JOKE.
Neusblog® » Blog Archive » Pepsi Max: Lonely Calorie said,
[...] to take lightly, so I’m not so sure how I feel about the concept/messaging, in the new Pepsi Max: Lonely Calorie ads, but the execution is pretty [...]
Ser said,
so if your lonely you should off yourself. Super job.
Link-a-Licious « .xom said,
[...] One of the posters from Pepsi Max’s clever new ad campaign: [...]
JaWu said,
Ok, so it’s rather morbid and suicide is no joke. But the ad is clever and has some nice design, especially for pepsi. The amorphous lonely calorie (few ppl, at least in the States, can tell u what a calorie actually is) that no one will miss….c’mon, it’s clever! …altho this would never fly in the states
windo said,
agree, these ads would never fly here in the states. however, i do get a tingly sensation when i look these. definitely visceral feel to ‘em.
Pepsi Max | Lonely Calory | Brainstorm #9 said,
[...] | Via I Believe in Ad [...]
Mike said,
This has to be the work of Johan Potma right?? Anybody??
One very lonely calorie | killefit.net said,
[...] BBDO, Düsseldorf Mehr davon [...]
Thomas L. said,
One should not take everything so seriously but …how does a very very lonely person think about that? I do think it’s nice work, but should it be hanging on every street corner? The very very lonely concept could easily be illustrated less controversially…
Hal said,
it looks like the Bunny Suicides ….
Mike said,
“BBDO commissioned Johan Potma of the Zozoville Gallery (Berlin) to paint the three suicidal calories. They’re acrylics on old wood panels, no Photoshop filters 
”
1 Lonely Calorie « Welcome to A Day In Tha Life Of… said,
[...] [VIA] [...]
twinnstar said,
even though this concept is indeed clever – the bottom line is they are trying to sell a soft drink, and when i see this all i think is negative sad depressing things – why would that make me want to purchase pepsi’s soft drink? havent they ever seen “id like to buy the world a coke?” obviously not!
like someone said, there are plenty of less morbid ways to express a lonely calorie…playing cards alone, standing in the rain….etc….
good advertising isnt just a nice execution and a neat idea, you actually have to sell the product too.
RMRS said,
Yes, all three were painted by Johan Potma from Zozoville. But the BBDO creative team changed the calory’s original color from red to blue ^^
with us or against us » Blog Archive » Johan kills Calories for BBDO / Pepsi Max said,
[...] “Ok, so it’s rather morbid and suicide is no joke. But the ad is clever and has some nice design, especially for pepsi. The amorphous lonely calorie (few ppl, at least in the States, can tell u what a calorie actually is) that no one will miss….c’mon, it’s clever! …altho this would never fly in the states” http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/ [...]
placiturne » Lonely Calorie - Pepsi Max said,
[...] reste des visuels de Pepsi Max Lonely Calorie sur I Believe in Ad Share and Enjoy: Ces icônes sont des liens vers des sites de partage de signet sociaux où les [...]
Rory said,
This should appeal to the emo set quite nicely.
Maybe Pepsi’s trying to capture that market? Definitely one of the more twisted campaigns I’ve seen.
Pepsi Max: Lonely Calory | vizualz said,
[...] more subjects [...]
valp.now:blog (beta) | freelance graphic designer and illustrator » Inspiration: Lonely Calory ;) said,
[...] needs any comments but I want to save her! Awesome Pepsi Max advertisement by BBDO. More images at I Believe in Advertissing. Tags: ad’s, illustration, [...]
One Lonely Calorie | Banksie’s Musings said,
[...] Low calorie sauce [...]
One is the loneliest number! | MetaFilter said,
[...] is the loneliest number! December 3, 2008 11:59 AM Subscribe Have you seen the new ads for Diet Pepsi Max? Reactions have not been kind. Some are comparing it to The Book of [...]
La pubblicità della Pepsi Max | Dandy's Blog said,
[...] [via] [...]
yoYka said,
@ hal
same impression here… bunny suicides + acqua lete
Joris Brabants said,
This ad created a buzz in Germany, after receiving comments all over the web. The “suicide” theme seems to be inappropriate to some people… I think it’s a storm in a glass of water, it’s about calories, not real people!
Jane Speidel said,
UNBELIEVABLE! I’m extemely appalled by any form of advertising with a ‘suicidal’ theme. How can you expect to increase your sales in this way? A suicide in the USA alone occurs on average of every 16 minutes. There are an average of 6 people intimately affected by each suicide. Think of all the millions of people who are offended by this! The loss of my son through suicide is the deepest, most hurtful pain I’ve ever known or will know. Nothing but nothing could ever bring more pain and hurt to me in my life. Suicide is not a subject of humor in any sense. Suicide is NOT funny but rather hurtful, painful and traumatic. Shame on the people reponsible for this. What message are YOU sending out to others? esp. young people. Suicide is the 3rd leading cause of death for 15-24 yr. olds. Pepsico has shown its insensitivity to the people who use their product and to all of society. To me, they are just the same as saying, ‘we don’t care about life”, and this is suppose to make us run right out and buy their product. Think again-Pepsi has lost sales!!
Kanna said,
Horrible ads, made me really uncomfortable, but this is the new trend I guess.
Suicide, rape, AIDS, you name it, it’s considered funny and appropriate these days.
Jane Speidel said,
ooops, I made a small error in my previous post. I said a suicide in the USA alone occurs every 16 minutes. That is incorrect. It is every 16 seconds.
Jane Speidel said,
I’m sorry–I was correct the first time–every 16 minutes–worldwide it is something like every 35 seconds.
links for 2008-12-08 < Chris Abraham said,
[...] I Believe in Advertising | Advertising Blog & Community | Only selected advertising » Pepsi Max… [...]
islak karga said,
Of course suicide is not funny. We all agree on this. But I think here, it is not the case.
When I look at the ad I just laughed but the the thing I was laughing was the useless endeavor of this poor little guy. Because it seems like all the trying is for nothing and he cannot manage to get rid of the loneliness or whatever. I think the ad demonstrates this in a nice way.
I don’t want any “lovely” people in the universe to be offended or be sad or be “dead”, actually. But this is an ad, and I think it’s funny in some way. Maybe it is the illustration or the cute drawing that counts.
Buy: Pepsi’s Creative Strategy | Buy Or Don't Buy said,
[...] Pepsi has decided to more or less kill themselves with their latest series of ads. And I say “kill themselves” because, well that’s what their ads are [...]
Pepsi Max: Uma Caloria Solitária | PubADdict said,
[...] Via: I Believe in Advertising [...]
The Heavy Chef Project » Corporate Attempts At “Edgy” That Failed… (from Cracked Mag) said,
[...] Somehow you’ve got to wonder how some of these conversations went through. Picture the boardroom of Pepsi before the ’suicide’ campaign: [...]
henrylow said,
Having been a part of the Online Universal Work Marketing team for 4 months now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome
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