Comments on: Pepsi Max: Lonely Calory http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/ Mon, 22 Mar 2010 06:47:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: henrylow http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-375743 henrylow Tue, 15 Dec 2009 04:57:27 +0000 http://www.ibelieveinadv.com/?p=4818#comment-375743 Having been a part of the Online Universal Work Marketing team for 4 months now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome www.onlineuniversalwork.com Having been a part of the Online Universal Work Marketing team for 4 months now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome

http://www.onlineuniversalwork.com

]]> By: The Heavy Chef Project » Corporate Attempts At “Edgy” That Failed… (from Cracked Mag) http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-293144 The Heavy Chef Project » Corporate Attempts At “Edgy” That Failed… (from Cracked Mag) Fri, 03 Apr 2009 04:33:35 +0000 http://www.ibelieveinadv.com/?p=4818#comment-293144 [...] Somehow you’ve got to wonder how some of these conversations went through. Picture the boardroom of Pepsi before the ’suicide’ campaign: [...] [...] Somehow you’ve got to wonder how some of these conversations went through. Picture the boardroom of Pepsi before the ’suicide’ campaign: [...]

]]> By: Pepsi Max: Uma Caloria Solitária | PubADdict http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-207213 Pepsi Max: Uma Caloria Solitária | PubADdict Mon, 29 Dec 2008 17:27:19 +0000 http://www.ibelieveinadv.com/?p=4818#comment-207213 [...] Via: I Believe in Advertising [...] [...] Via: I Believe in Advertising [...]

]]> By: Buy: Pepsi’s Creative Strategy | Buy Or Don't Buy http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-199340 Buy: Pepsi’s Creative Strategy | Buy Or Don't Buy Tue, 16 Dec 2008 19:38:10 +0000 http://www.ibelieveinadv.com/?p=4818#comment-199340 [...] Pepsi has decided to more or less kill themselves with their latest series of ads. And I say “kill themselves” because, well that’s what their ads are [...] [...] Pepsi has decided to more or less kill themselves with their latest series of ads. And I say “kill themselves” because, well that’s what their ads are [...]

]]> By: islak karga http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-199017 islak karga Mon, 15 Dec 2008 11:16:31 +0000 http://www.ibelieveinadv.com/?p=4818#comment-199017 Of course suicide is not funny. We all agree on this. But I think here, it is not the case. When I look at the ad I just laughed but the the thing I was laughing was the useless endeavor of this poor little guy. Because it seems like all the trying is for nothing and he cannot manage to get rid of the loneliness or whatever. I think the ad demonstrates this in a nice way. I don't want any "lovely" people in the universe to be offended or be sad or be "dead", actually. But this is an ad, and I think it's funny in some way. Maybe it is the illustration or the cute drawing that counts. Of course suicide is not funny. We all agree on this. But I think here, it is not the case.

When I look at the ad I just laughed but the the thing I was laughing was the useless endeavor of this poor little guy. Because it seems like all the trying is for nothing and he cannot manage to get rid of the loneliness or whatever. I think the ad demonstrates this in a nice way.

I don’t want any “lovely” people in the universe to be offended or be sad or be “dead”, actually. But this is an ad, and I think it’s funny in some way. Maybe it is the illustration or the cute drawing that counts.

]]> By: links for 2008-12-08 < Chris Abraham http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-196644 links for 2008-12-08 < Chris Abraham Mon, 08 Dec 2008 19:01:11 +0000 http://www.ibelieveinadv.com/?p=4818#comment-196644 [...] I Believe in Advertising | Advertising Blog & Community | Only selected advertising » Pepsi Max... [...] [...] I Believe in Advertising | Advertising Blog & Community | Only selected advertising » Pepsi Max… [...]

]]> By: Jane Speidel http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-196463 Jane Speidel Sun, 07 Dec 2008 22:06:58 +0000 http://www.ibelieveinadv.com/?p=4818#comment-196463 I'm sorry--I was correct the first time--every 16 minutes--worldwide it is something like every 35 seconds. I’m sorry–I was correct the first time–every 16 minutes–worldwide it is something like every 35 seconds.

]]> By: Jane Speidel http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-196462 Jane Speidel Sun, 07 Dec 2008 22:04:52 +0000 http://www.ibelieveinadv.com/?p=4818#comment-196462 ooops, I made a small error in my previous post. I said a suicide in the USA alone occurs every 16 minutes. That is incorrect. It is every 16 seconds. ooops, I made a small error in my previous post. I said a suicide in the USA alone occurs every 16 minutes. That is incorrect. It is every 16 seconds.

]]> By: Kanna http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-196456 Kanna Sun, 07 Dec 2008 21:31:54 +0000 http://www.ibelieveinadv.com/?p=4818#comment-196456 Horrible ads, made me really uncomfortable, but this is the new trend I guess. Suicide, rape, AIDS, you name it, it's considered funny and appropriate these days. Horrible ads, made me really uncomfortable, but this is the new trend I guess.
Suicide, rape, AIDS, you name it, it’s considered funny and appropriate these days.

]]> By: Jane Speidel http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-196002 Jane Speidel Sun, 07 Dec 2008 04:29:00 +0000 http://www.ibelieveinadv.com/?p=4818#comment-196002 UNBELIEVABLE! I'm extemely appalled by any form of advertising with a 'suicidal' theme. How can you expect to increase your sales in this way? A suicide in the USA alone occurs on average of every 16 minutes. There are an average of 6 people intimately affected by each suicide. Think of all the millions of people who are offended by this! The loss of my son through suicide is the deepest, most hurtful pain I've ever known or will know. Nothing but nothing could ever bring more pain and hurt to me in my life. Suicide is not a subject of humor in any sense. Suicide is NOT funny but rather hurtful, painful and traumatic. Shame on the people reponsible for this. What message are YOU sending out to others? esp. young people. Suicide is the 3rd leading cause of death for 15-24 yr. olds. Pepsico has shown its insensitivity to the people who use their product and to all of society. To me, they are just the same as saying, 'we don't care about life", and this is suppose to make us run right out and buy their product. Think again-Pepsi has lost sales!! UNBELIEVABLE! I’m extemely appalled by any form of advertising with a ’suicidal’ theme. How can you expect to increase your sales in this way? A suicide in the USA alone occurs on average of every 16 minutes. There are an average of 6 people intimately affected by each suicide. Think of all the millions of people who are offended by this! The loss of my son through suicide is the deepest, most hurtful pain I’ve ever known or will know. Nothing but nothing could ever bring more pain and hurt to me in my life. Suicide is not a subject of humor in any sense. Suicide is NOT funny but rather hurtful, painful and traumatic. Shame on the people reponsible for this. What message are YOU sending out to others? esp. young people. Suicide is the 3rd leading cause of death for 15-24 yr. olds. Pepsico has shown its insensitivity to the people who use their product and to all of society. To me, they are just the same as saying, ‘we don’t care about life”, and this is suppose to make us run right out and buy their product. Think again-Pepsi has lost sales!!

]]> By: Joris Brabants http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-195316 Joris Brabants Fri, 05 Dec 2008 11:28:45 +0000 http://www.ibelieveinadv.com/?p=4818#comment-195316 This ad created a buzz in Germany, after receiving comments all over the web. The "suicide" theme seems to be inappropriate to some people... I think it's a storm in a glass of water, it's about calories, not real people! This ad created a buzz in Germany, after receiving comments all over the web. The “suicide” theme seems to be inappropriate to some people… I think it’s a storm in a glass of water, it’s about calories, not real people!

]]> By: yoYka http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-195116 yoYka Thu, 04 Dec 2008 17:19:22 +0000 http://www.ibelieveinadv.com/?p=4818#comment-195116 @ hal same impression here... bunny suicides + acqua lete @ hal

same impression here… bunny suicides + acqua lete

]]> By: La pubblicità della Pepsi Max | Dandy's Blog http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-195052 La pubblicità della Pepsi Max | Dandy's Blog Thu, 04 Dec 2008 15:20:13 +0000 http://www.ibelieveinadv.com/?p=4818#comment-195052 [...] [via] [...] [...] [via] [...]

]]> By: One is the loneliest number! | MetaFilter http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-195027 One is the loneliest number! | MetaFilter Thu, 04 Dec 2008 14:35:25 +0000 http://www.ibelieveinadv.com/?p=4818#comment-195027 [...] is the loneliest number! December 3, 2008 11:59 AM   Subscribe Have you seen the new ads for Diet Pepsi Max? Reactions have not been kind. Some are comparing it to The Book of [...] [...] is the loneliest number! December 3, 2008 11:59 AM   Subscribe Have you seen the new ads for Diet Pepsi Max? Reactions have not been kind. Some are comparing it to The Book of [...]

]]> By: One Lonely Calorie | Banksie’s Musings http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-194949 One Lonely Calorie | Banksie’s Musings Thu, 04 Dec 2008 12:01:00 +0000 http://www.ibelieveinadv.com/?p=4818#comment-194949 [...] Low calorie sauce [...] [...] Low calorie sauce [...]

]]> By: valp.now:blog (beta) | freelance graphic designer and illustrator » Inspiration: Lonely Calory ;) http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-194449 valp.now:blog (beta) | freelance graphic designer and illustrator » Inspiration: Lonely Calory ;) Wed, 03 Dec 2008 18:52:46 +0000 http://www.ibelieveinadv.com/?p=4818#comment-194449 [...] needs any comments but I want to save her! Awesome Pepsi Max advertisement by BBDO. More images at I Believe in Advertissing. Tags: ad's, illustration, [...] [...] needs any comments but I want to save her! Awesome Pepsi Max advertisement by BBDO. More images at I Believe in Advertissing. Tags: ad’s, illustration, [...]

]]> By: Pepsi Max: Lonely Calory | vizualz http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-194306 Pepsi Max: Lonely Calory | vizualz Wed, 03 Dec 2008 13:37:29 +0000 http://www.ibelieveinadv.com/?p=4818#comment-194306 [...] more subjects [...] [...] more subjects [...]

]]> By: Rory http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-194179 Rory Wed, 03 Dec 2008 07:36:47 +0000 http://www.ibelieveinadv.com/?p=4818#comment-194179 This should appeal to the emo set quite nicely. Maybe Pepsi's trying to capture that market? Definitely one of the more twisted campaigns I've seen. This should appeal to the emo set quite nicely.
Maybe Pepsi’s trying to capture that market? Definitely one of the more twisted campaigns I’ve seen.

]]> By: placiturne » Lonely Calorie - Pepsi Max http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-194162 placiturne » Lonely Calorie - Pepsi Max Wed, 03 Dec 2008 06:01:55 +0000 http://www.ibelieveinadv.com/?p=4818#comment-194162 [...] reste des visuels de Pepsi Max Lonely Calorie sur I Believe in Ad Share and Enjoy: Ces icônes sont des liens vers des sites de partage de signet sociaux où les [...] [...] reste des visuels de Pepsi Max Lonely Calorie sur I Believe in Ad Share and Enjoy: Ces icônes sont des liens vers des sites de partage de signet sociaux où les [...]

]]> By: with us or against us » Blog Archive » Johan kills Calories for BBDO / Pepsi Max http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-193906 with us or against us » Blog Archive » Johan kills Calories for BBDO / Pepsi Max Tue, 02 Dec 2008 19:53:22 +0000 http://www.ibelieveinadv.com/?p=4818#comment-193906 [...] “Ok, so it’s rather morbid and suicide is no joke. But the ad is clever and has some nice design, especially for pepsi. The amorphous lonely calorie (few ppl, at least in the States, can tell u what a calorie actually is) that no one will miss….c’mon, it’s clever! …altho this would never fly in the states” http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/ [...] [...] “Ok, so it’s rather morbid and suicide is no joke. But the ad is clever and has some nice design, especially for pepsi. The amorphous lonely calorie (few ppl, at least in the States, can tell u what a calorie actually is) that no one will miss….c’mon, it’s clever! …altho this would never fly in the states” http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/ [...]

]]> By: RMRS http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-193903 RMRS Tue, 02 Dec 2008 19:41:10 +0000 http://www.ibelieveinadv.com/?p=4818#comment-193903 Yes, all three were painted by Johan Potma from Zozoville. But the BBDO creative team changed the calory's original color from red to blue ^^ Yes, all three were painted by Johan Potma from Zozoville. But the BBDO creative team changed the calory’s original color from red to blue ^^

]]> By: twinnstar http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-193846 twinnstar Tue, 02 Dec 2008 17:40:49 +0000 http://www.ibelieveinadv.com/?p=4818#comment-193846 even though this concept is indeed clever - the bottom line is they are trying to sell a soft drink, and when i see this all i think is negative sad depressing things - why would that make me want to purchase pepsi's soft drink? havent they ever seen "id like to buy the world a coke?" obviously not! like someone said, there are plenty of less morbid ways to express a lonely calorie...playing cards alone, standing in the rain....etc.... good advertising isnt just a nice execution and a neat idea, you actually have to sell the product too. even though this concept is indeed clever – the bottom line is they are trying to sell a soft drink, and when i see this all i think is negative sad depressing things – why would that make me want to purchase pepsi’s soft drink? havent they ever seen “id like to buy the world a coke?” obviously not!

like someone said, there are plenty of less morbid ways to express a lonely calorie…playing cards alone, standing in the rain….etc….

good advertising isnt just a nice execution and a neat idea, you actually have to sell the product too.

]]> By: 1 Lonely Calorie « Welcome to A Day In Tha Life Of… http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-193842 1 Lonely Calorie « Welcome to A Day In Tha Life Of… Tue, 02 Dec 2008 17:33:21 +0000 http://www.ibelieveinadv.com/?p=4818#comment-193842 [...] [VIA] [...] [...] [VIA] [...]

]]> By: Mike http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-193778 Mike Tue, 02 Dec 2008 15:21:31 +0000 http://www.ibelieveinadv.com/?p=4818#comment-193778 "BBDO commissioned Johan Potma of the Zozoville Gallery (Berlin) to paint the three suicidal calories. They're acrylics on old wood panels, no Photoshop filters :)" “BBDO commissioned Johan Potma of the Zozoville Gallery (Berlin) to paint the three suicidal calories. They’re acrylics on old wood panels, no Photoshop filters :) ”

]]> By: Hal http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-193767 Hal Tue, 02 Dec 2008 15:11:19 +0000 http://www.ibelieveinadv.com/?p=4818#comment-193767 it looks like the Bunny Suicides .... it looks like the Bunny Suicides ….

]]> By: Thomas L. http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-193666 Thomas L. Tue, 02 Dec 2008 11:47:09 +0000 http://www.ibelieveinadv.com/?p=4818#comment-193666 One should not take everything so seriously but ...how does a very very lonely person think about that? I do think it's nice work, but should it be hanging on every street corner? The very very lonely concept could easily be illustrated less controversially... One should not take everything so seriously but …how does a very very lonely person think about that? I do think it’s nice work, but should it be hanging on every street corner? The very very lonely concept could easily be illustrated less controversially…

]]> By: One very lonely calorie | killefit.net http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-193649 One very lonely calorie | killefit.net Tue, 02 Dec 2008 11:01:31 +0000 http://www.ibelieveinadv.com/?p=4818#comment-193649 [...] BBDO, Düsseldorf Mehr davon [...] [...] BBDO, Düsseldorf Mehr davon [...]

]]> By: Mike http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-193626 Mike Tue, 02 Dec 2008 09:43:18 +0000 http://www.ibelieveinadv.com/?p=4818#comment-193626 This has to be the work of Johan Potma right?? Anybody?? This has to be the work of Johan Potma right?? Anybody??

]]> By: Pepsi Max | Lonely Calory | Brainstorm #9 http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-193418 Pepsi Max | Lonely Calory | Brainstorm #9 Tue, 02 Dec 2008 02:56:55 +0000 http://www.ibelieveinadv.com/?p=4818#comment-193418 [...] | Via I Believe in Ad [...] [...] | Via I Believe in Ad [...]

]]> By: windo http://www.ibelieveinadv.com/2008/12/pepsi-max-lonely-calory/comment-page-1/#comment-193317 windo Mon, 01 Dec 2008 23:18:53 +0000 http://www.ibelieveinadv.com/?p=4818#comment-193317 agree, these ads would never fly here in the states. however, i do get a tingly sensation when i look these. definitely visceral feel to 'em. agree, these ads would never fly here in the states. however, i do get a tingly sensation when i look these. definitely visceral feel to ‘em.

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