In order to communicate the premiere of Prison Break’s new season, cakes were sent with a tool to escape prison.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
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Ser said,
Haha. The question is where were the cakes sent?
los vanvan said,
Bueno!!!
Matt said,
This was done a couple of years ago to promote the first season of Prison Break to journalists or something in Norway. (Could be mistaken on the country, but never the less…) Therefore I can’t say I’m impressed that someone did it three years later for the same series.
no more fwds » Blog Archive » Prison Break in NZ said,
[...] Colenso BBDO in Auckland, New Zealand sent these cakes out to announce the premier of Prison Break. Wanna guess what’s inside? See for yourself at I Believe in Advertising. [...]
MRod says: said,
[...] [Via] [...]
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