During the recent holiday season, Publicis Vancouver – inspired by the recent economic recession – opted for a contribution to the local food bank on behalf of their clients. In lieu of a traditional holiday card, paper plates were sent to clients informing them of the donation made. The response was overwhelming and received much praise, including an on-air mention from a local radio station.
Advertising Agency: Publicis, Vancouver, Canada
Creative Director: Bill Downie
Senior Art Director: Tana Kosiyabong
Copywriter: Kate Qually
Illustrator: Tana Kosiyabong
Photographer: Raeff Miles
Print Producer: Robert Clements
“Because there are already enough ways to kill your idea.”
Advertising Agency: Fuel, Lisbon, Portugal
Creative Directors: Pedro Bexiga, Marcelo Lourenço
Art Director: Pedro Bexiga
Copywriter: Marcelo Lourenço
Illustrator: Scott C.
Retoucher: SniperShot
In order to promote the oldest S&M magazine in the Netherlands, MASSAD, during S & M fetish parties, Sofia Valentine—a well known Dutch porn actress—walks around and uses a very special S & M advertising weapon on the crowd. Whenever Sofia decides to use the so-called Spankvertising Whip, the message ‘Massad, the SM magazine’ appears on the red glowing buttocks of her subject for all other visitors to see.
Advertising Agency: New Message, Amsterdam, The Netherlands
Art Director: Joppe Andriessen
Copywriter: Joppe Andriessen
Deforestation continues with the turn of a page. The global degradation and disappearance of the world’s forests has many causes including agricultural expansion, mining, plantation construction, infrastructure construction and forest fires. Greenpeace believes that global deforestation is primarily due to large-scale industrial logging. Industrial logging has become the greatest danger to forests, threatening more than 70% of the world’s endangered forests. We are experiencing an unprecedented rate of destruction of the world’s forest resources. We are utilizing journal pages and deforestation’s direct relevance to the rate of the destruction of the world’s forests to display the terrible result. The two pages’ varied lengths provide for an interesting magazine advertisement.
Advertising Agency: LINKSUS, Beijing, China
Creative Director: Polar.Qiao
Art Director: Polar.Qiao, Luo Ze
Copywriter: Han YuYang
Photographer: Hui Jing
Advertising Agency: Team One, Los Angeles, USA
Production Company: MJZ, Los Angeles
Director: Dante Ariola
CCO: Chris Graves
GCDs: Gavin Lester & Jon Pearce
Art Director: Ryan “Pocket” Fluet & Lou Flores
Copywriter: Molly Grubbs & Schuyler Vanden Bergh
Editor: Kirk Baxter
Agency Producer: Beth Hagen
Executive Producers: Jeff Scruton, Eric Stern
Line Producer: Natalie Hill
DoP: Toby Irwin
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Editorial Company: Rock Paper Scissors
Executive Producers: Linda Carlson, CL Weaver
Producer: Kim Colen
Editor: Kirk Baxter
Asst. Editor: Ryan Delk
VFX Company: a52
Executive Producer: Ron Cosentino
Producers: Heather Johann, Pete King
VFX Supervisor: Tim Bird
Flame Artists: Joana Cruz, Mike Bliss, George Cuddy, Alex Kolansinski
Music Company: Elias
Sound Design: Stimmung Films
Final Mix: Juice
Mixer: Bob Gremore
Principal Talent: Bryan Berg
Advertising Agency: Rivas Herrera/Y&R, Quito, Ecuador
Creative Directors: Marco Salvador, Carlos Mera
Art Director / Illustrator: Marco Salvador
Copywriter: Carlos Mera
Advertising Agency: Young & Rubicam, São Paulo, Brazil
Creative Directors: Tomas Lorente, Cássio Zanatta
Art Director: Thiago Lacorte
Copywriter: Ana Reber
Illustrator: Julius Otha
To promote Rimmel’s Quick Dry nail polish JWT London’s aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets.Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the product’s quick drying benefit.The campaign also included actual size models situated around point of sale counters in stores.
Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Art Directors: Darren Keff, Phillip Meyler
Copywriters: Darren Keff, Phillip Meyler
Agency Producer: Sofie Holmstrom
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nic Buckingham
Copywriter: Paul Bootlis
Photographer: Chris Mollison
The third instalment of Happiness Factory tells the story of what happens when a contagious yawn rips through the Happiness Factory and how only Coca-Cola can break its spell…and restore physical and emotional energy to the Factory.
Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Creative Directors: Sue Anderson, Jorge Calleja
Copywriter: Rick Chant
Art Director: Barney Hobson
Account team: Ryan Lietaer, Andrew Kay, Sylvain Lierre & Philip Jacobson
Producer: Darryl Hagans
Executive Creative Directors: John Norman & Jeff Kling
Agency Executive Producer: Corey Bartha
Production Company: Psyop
Director: Todd Mueller & Kylie Matulick
Executive Producer: Neysa Horseburgh
Producer Kim Wildenberg
Audio Post-Prod. company: Play
Live Action Prod company : Psyop
Director: Todd Mueller & Kylie Matulick
Executive Producer: Neysa Horseburgh
Produce: Michael Schlenker
Director of Photography: Federico Barbabosa
Music: Human Worldwide
Executive Producer: Lauren
Sound Design HenryBoy
Executive Producer: Kate Gibson
Sound Designer: Bill Chesley
I’do anything for money. In this Swedish game show on TV6 people are challanged to do humiliating and painful tasks for money. This nude delivery guy were sent out to media agencies to sell and promote the show.
Advertising Agency: Le Bureau, Stockholm, Sweden.
Art Directors: Jonas Wittenmark, Tobias Carlson
Copywriters: Jonas Wittenmark, Tobias Carlson
“You think you know how fun internet is? Think again.”
Advertising Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Bob Toma
Copywriter: Alex Strimbeanu
Illustrators: Tzeno, Bob Toma
Sweltering in the heat of a summer evening a man sits lethargically in his apartment, a fan blowing in vain. As he mops his brow his eye catches sight of the shadow cast on the wall in what quizzically appears to be in the shape of a Coke bottle. He leaves his apartment into the harsh light and heat of the day and begins to see the outline shape of Coke bottles everywhere — in the grill of a car, in the shape of buildings in the frame of a bicycle — and hears the familiar sound of a Coke being opened when a workman opens a bucket lid. Is his mind playing tricks on him? He searches for something to quench his thirst and finally finds an open shop where he buys and drinks a Coke letting out a satisfying “ahhh” as he does so. His thirst slaked, he walks out of the store and hears a similar “ahhh” from above as we see a plane skywriting the same letters. The spot plays off of the sights and sounds of drinking a Coca-Cola and the “craving” that can only be satisfied by an ice cold Coke.
Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Creative Directors: Sue Anderson, Jorge Calleja
Copywriter: Greg Clampffer
Art Director: Ayse Altinok
Agency Producer: Elissa Singstock
“Library” brings to life the silent flirtation of two teens connecting over a Coca-Cola® while studying in a quiet library. They pass the boring study time by using their ink pins to draw characters on their hands and arms. The boy then draws a Coke® bottle on his arm and in response the girl pens a glass with ice cubes on hers. The drawings come to life as they reach across the table and touch hands as the now animated Coca-Cola pours out of the bottle drawing, down the guy’s arm onto the girl’s hand and into the glass she has drawn. They share a laugh. The spot reinforces how sharing a Coca-Cola connects people and brings a moment of happiness to an otherwise ordinary situation.
Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Creative Director: Jorge Calleja
Creatives: Gregg Clamptter, Agse Altinolc
Agency Producer: Elissa Singstock
Production Co: MJZ, London
Director: Tom Kuntz
Telecine: Seamus O’LKane/Paul Harrison
Lead Flame: Richard Roberts/Gary Driver
3D: Jamie Lancaster
