“Lou Gehrig hit 493 home runs and batted .340 in 2,130 consecutive games. But in his final years he was unable to tie his own shoes. Help find a cure for Lou Gehrig’s Disease (ALS). To donate call 800-672-8857.”

Advertising Agency: BBDO, New York, USA
Creative Directors: Frank Anselmo, Jayson Atienza
Art Directors / Copywriters: Jeseok Yi, Jayson Atienza, Frank Anselmo
Chief Creative Officers: David Lubars, Bill Bruce