The last word is the Hebrew word for “Yes,” and is read “Ken.” This ad is a play on the phonetics of the 3 languages word for Yes and if you read them aloud the would read “Yes We Ken.”
Advertising Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Copywriter: Uri Shoham
Art Director: Karin Gross
Account Manager: Dani Brande
Account Supervisor: Noa Heinemann
Account Executive: Mor Gluska
Very nice post.
and I hope (P) is read like “can”…
Why isn’t the last word Hebrew for “can” Now it reads Yes, Oui, Yes. or Yes Wee Yes. Or maybe in Hebrew it sounds like can? If you have to explain ads, they aren’t right.
The last word is the Hebrew word for “Yes,” and is read “Ken.” This ad is a play on the phonetics of the 3 languages word for Yes and if you read them aloud the would read “Yes We Ken.”
maybe it’s just my heritage but this is The Cleverest.
[...] capitalizing on Obama’s “brand.” Here are some examples (found here, here, here, and [...]
yes the phrase “KEN” in hebrew means “yes” (it’s not1 letter though, but a word made of two letters. both the letters together shapes like P = ??)
great ad.
[...] Via Ibeliveinadv [...]
In Hebrew it sounds great. Really really clever
[...] more on ibelieveinadv.com [...]
Uri and Moti sihaktem hota!!!!
Absolutely brilliant!
uri
great copywrite! keep up the good work!
uri zeldman
Uri,
Yes we can see! (Yes, Oui, ??, Si). Bravo!
Dibi
[...] more on ibelieveinadv.com [...]
another great *copy* from the adler/grey/copyhouse…
it was actually used at the obama campaign -
in shirts:
http://frgdr.com/blog/2008/10/06/hebrew-obama-merchandize-spotted-hampshire/
and in posters:
http://frgdr.com/blog/2008/07/22/obama-hebrew-poster-oui-ken/
apparently all you need to be an absolutely brilliant copywriter is to use google…
Dear ahoovi,
As the copywriter of this ad, I can assure you that I thought about the idea by myself. I didn’t use Google, as you did. Further more, the creative was to use the phrase in the right context.
The question is that- can we believe that two human minds might think about the same idea?
Yes we… you know what? its not important if you believe me or not.
Keep on the Google work.
Uri & Karin
Ouch. Copycat spoted.
[...] capitalizing on Obama’s “brand.” Here are some examples (found here, here, here, and [...]
i’m sorry. i mock that guy who used the same idea for that middle-of-nowhere campaign, i actually really like this work and the other two great minds who are responsible for this ad (was this published?)…
i already took place in many “great minds” discussions and decided that this never matters. you just happened to be irresponsible enough not to verify (for your own safety, just like you always do when you name brands, for example) that this wasn’t done before by THE ELECTED PRESIDENT OF THE UNITED STATES! just a pitty, that’s all.
cheers.
btw, you’re all missing the point here that the ad is for a language learning school 
[...] and unclever appropriations. In the spirit of disclosure, there’s a bit of discussion over at I Believe In Advertising regarding the copy being appropriated from another artist. Either way, it’s effective and [...]
Yes! Yes! Yes! I think this ad is perfect! I have it posted to my facebook and saved to my iphone.
Where does it situated?
good job thank you
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