The ad, by agency Fallon London, opens with a brother and sister – wearing a dress in the trademark Cadbury purple – sitting for what appears to be a standard school photograph session. “Over at Glass and a Half Full Productions we noticed the wriggly potential of eyebrows and thought we would have a bit of fun with them,” said the Cadbury marketing director, Phil Rumbol. “Like the other productions ‘Eyebrows’ is all about losing yourself and embracing that moment of joy … after all, everybody remembers pulling a silly face or getting up to no good as a child when backs were turned.” James Bond star Sean Connery topped the poll, with Brooke Shields at number two.

The full list is as follows:
1. Sean Connery
2. Brooke Shields
3. Count von Count from Sesame Street
4. Alistair Darling
5. Brains from Thunderbirds
6. Noel Gallagher
7. Des Lynam
8. Frida Kahlo
9. Liam Gallagher
10. Vanilla Ice

Advertising Agency: Fallon, London, United Kingdom
Executive Creative Director: Richard Flintham
Creative Directors: Chris Bovill & John Allison
Art Director: Nils-Petter Lovgren
Copywriter: Nils-Petter Lovgren
Agency Producer: Olivia Chalk
Production Company: MJZ, London
Director: Tom Kuntz
Executive Producer: Debbie Turner
Producer: Suza Horvat
Director of Photographer: Mattias Montero
Editor: Steve Gandolphini
Post-production: The Mill
Audio post-production: Zoo/Jungle