Advertising Agency: BBDO, Mexico
Executive Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban
Art Director: Alex Galván
Copywriter: Daniel González Milán
El Universal / eluniversal.com.mx: Obama
* ½
osama said,
wtf?
MacBoot said,
I don’t get it… Did he catch a shoe or something? I just don’t get it…
Just showoff Obama and you got a great ad? I’m going to be a millionair!
JOAN said,
CREO Q ESE RECURSO ESTA MUY GASTADO.
SE HA USADO EN TELEFONOS CON TARIFAS MUY BAJAS Y MILES DE COSAS SIMILARES.
SEGUN TENGO ENTENDIDO OBAMA USA MUCHO SU BLACKBERRY, PERO CHECARA EL UNIVERSAL??? NO LO CREO.
Francisco said,
Too bad! too boring! :p
Bompa said,
Another bad print. Come on guys, think a little bit please.
Denis Kabistan said,
Well it makes sense if you look at what they’re advertising. El universal news on your iphone, hence obama’s face plastered with a finger from someone looking at his picture on their iphone.
Mathias said,
Even if you get the sense in it: it takes too long.
Bendy said,
Pointless ad… for those non-iPhone users (98% of us), this ad makes absolutely no sense… and for those that do, it still makes virtually no sense.
After having the ad explained to me, I’m still baffled as to why this was even considered as an execution.
Andy said,
At first I thought the imprint on his face was from him leaning on his fist or something, or maybe it was from the phone, but that wouldn’t make sense because you can’t read the news if it’s covered by your face….
Reeeeally bad.
l3utterfish said,
not funny, not working…
at least put a finger on the iphone.. so the people can understand it
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