The Federal Ministry of Transport, Building and Housing wants to raise awareness for the dangers of driving under influence. Drivers should be approached as directly as possible but in a rather entertaining than shocking way. The long-term goal is to reduce the number of alchohol provoked accidents in Germany. A fleet of Volkswagen New Beetle is tuned with special car parts to become talk of the town: Wheel caps that looks like eyeballs play with the New Beetle’s organic forms and turn it’s silhouette into a human’s face with drunkenly revolving eyes. The promotional cars were used mainly at public events with a high con-sume of alcoholic drinks. They made people curious for the ministry’s information material handed out on these occasions. The promotion caused quite a sensation in the media. The national press reported on the events and even more important on the ministry’s information campaign. As a direct result the ministry noticed an increased demand for their information literature about driving safety.
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Michael Winterhagen, Joerg Jahn
Art Director: Marc Ebenwaldner
Copywriter: Nils Busche
Graphic Artist: Bjoern Ewers
Account Managers: Michael Schulze/Michael Jaeger
Advertising Agency: WCRS, London, United Kingdom
Creative Directors: Yan Elliott, Luke Williamson
Art Director: Kit Dayaram
Copywriter: Tom Spicer
Agency Producer: James Lethem
Director: Chris Palmer
Production Company: Gorgeous
Editor: Paul Watts at The Quarry
Post-production: The Mill
Audio post-production: Wave
Advertising Agency: TBWA\Barcelona, Spain
Creative Directors: Ramon Sala, Juank Espejo, Fer Garcia
Art Directors: Jordi Rins, Anna Torner
Copywriters: Aureli Nieto, Eduard Garcia
Photographer: Ramón Serrano
Advertising Agency: TBWA\Barcelona, Spain
Creative Directors: Ramon Sala, Fer Garcia, Juank Espejo
Art Director: Jordi Rins
Copywriters: Eduard Garcia, Aureli Nieto
Photographer: Ramón Serrano
Advertising Agency: DDB, Duesseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Dennis May, Kristine Holzhausen
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff
Illustration: Sant Animação e efeitos
Post production: Digital
The last word is the Hebrew word for “Yes,” and is read “Ken.” This ad is a play on the phonetics of the 3 languages word for Yes and if you read them aloud the would read “Yes We Ken.”
Advertising Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Copywriter: Uri Shoham
Art Director: Karin Gross
Account Manager: Dani Brande
Account Supervisor: Noa Heinemann
Account Executive: Mor Gluska
“The new Golf. Sometimes the only one you have to beat is yourself”
Advertising Agency: DDB, London, United Kingdom
Creative Director: Jeremy Craigen
Art Director: Shish Patel
Copywriter: Sam Oliver
Photographer: Vincent Fournier c/o Carole Lambert
Head of Art: Grant Parker
Art Buying: Daniel Moorey
Production: Still Productions
Everyone in the company came into work to find their computer monitors vandalized with crayon scribbles. To promote “Bring Your Kids To Work Day,” childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone’s computer monitor.
Advertising Agency: BBDO, New York, USA
Art Directors/Copywriters: Frank Anselmo, Jayson Atienza
Chief Creative Officers: David Lubars, Bill Bruce
Advertising Agency: Lew Lara\TBWA, Brazil
Creative Directors: Lewkovicz Jaques, Andrew Laurentino, Felipe Luchi and Victor Sant’Anna
Art Director: Manu Mazzaro
Editor: Felipe Cirino
Photographers: Vitor Rocha, Gabriel Bittencourt
Advertising Agency: Mccann Kenya, Nairobi, Kenya
Creative Director: Inam kazimi
Art Director: Martin mwangi
Copywriter: Inam kazimi
Other additional credits: John Gitonga
Advertising Agency: AdmCom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Andrea Ligi
Copywriter: Massimiliano Pancaldi
Illustrator: Elena Locatelli
