“Give your eyes a rest”

The last five years have witnessed an exponential growth in the use of audio books around the world. Their practicality, convenience and ease of use are undeniable and it stands to reason why people have embraced this technology with such gusto and fanfare. This campaign for Virgin Megastores, touches upon a core benefit of audio books, which lends itself seamlessly to the creative device as well as the execution style.

Advertising Agency: JWT, Dubai, United Arab Emirates
Executive Creative Director: Chafic Haddad
Art Director: SM Ziyad, Tarek Samaan
Copywriter: Zahir Mirza
3D Illustrator: Tarek Samaan
Retoucher: Milind Aglave