Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Spaetgens, Jan Leube, Martin Pross
Copywriter: Florian Schwalme
Art Director: Mathias Rebmann
Photographer: Matthias Koslik
Graphic Artist: Katharina Hanel
Account Managers: Eva Lipp, Bjoern Kraemer
Wow. This truly shows the miserable conditions in which animals live in zoos. I think it will have the opposite effect, which would be great. The concept would have been good, but the “bathroom” style setting depicts the reality of a zoo, so the advertiser unintentionally does some animal protection work.
I hope people clue in to that and stop going to zoos. Rent and watch “Planet Earth” instead.
RSS feed for comments on this post · TrackBack URI
del.icio.us
Digg
StumbleUpon
Technorati