Advertising Agency: Z México
Executive Creative Directors: Álvaro Zunini, Santiago Chaumont
Creative Directors: Cristian Rocha, Fernando Carrera
Art Directors: Santiago Chaumont, Álvaro Zunini, Cristian Rocha, Fernando Carrera
Copywriters: Cristian Rocha, Fernando Carrera, Álvaro Zunini, Santiago Chaumont
Director: Arturo Pereira
Production Company: Catatonia Films
Advertising Agency: Ogilvy & Mather, Dubai, United Arab Emirates
Executive Creative Director: Till Hohmann
Art Director: Rafael Rizuto
Creative Director: Dalba Singh
Illustration: Keith Thompsom
Editor: Sascha Kuntze
Child labour is a grave problem that threatens the future of our nation. Today underage labour deprives thousands of children in India of an education and these children are forced to work in hazardous and unhygienic work environments. To free them from the clutches of child labour is a challenge that they as citizens must take up. Each individual’s contribution cn help after current situation; this was the essential message to be communicated in the ambient space. A life-sized statue of a child, dressed in rags carrying a box above his head was sculpted and placed against a wall backdrop. The box filled with some weights was tied to a rope running over a set of pulleys and attached to a donation box at the other end. The words, “Your contribution can end child labour” was painted over it. This installation was placed in several malls with high volume footballs across the city. The response received was overwhelming. As people contributed to the cause by donating over half a million rupees (and counting…), its gradually increasing weight resulted in the box on the child’s head to rise. People were held speechless, moved by the interactive imagery of this piece and driven to be a part of the change.
“Your contribution can end child labour.”
Advertising Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Shammsunder Gooud
Art Director / Copywriter: Shammsunder Gooud
Photographer: Avadhut Hembade
Advertising Agency: JWT, Dubai
Executive Creative Director: Chafic Haddad
Art Director: Nizar Swailem
Copywriter: Ash Chagla
Strategic Planner: Prabhakar Iyer
Account Supervisor: Shereen Fotouh / Jayanthi Thiagarajan
Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Directors: Michael Haeussler, Florian Kitzing
Art Director: Kalle Haasum, Mareike Geisker
Copywriter: Arndt Poguntke
Art Buying: Marjorie Jorrot
Photographer: Klaus Merz
Producer: Sven Hannemann
Postproduction: Zerone
Account Manager: Yves Rosengart
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Executive Creative Directors: Michael Blore, Liam Wielopolski
Copywriter: Eric Wittstock
Art Directors: Sifiso Tshabalala, Liam Wielopolski
Photographer: Michael Meyersfeld
Advertising Agency: TBWA, Gurgaon, India
Creative Director: Anirban Sen Gupta
Art Director / Photographer: Nishit Shankar
Copywriters: Nishit Shankar, Abhishek chatterjee
To promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy.
Advertising Agency: Fallon, London, London
Executive Creative Director: Richard Flintham
Creative Director: Graham Storey, Phil Cockrell
Agency Producer: Tracy Stokes
Production Company: RSA/Eponymous
Director: Vernie Yeung
Producer: Emma Cairns
Executive Producer: Matthew Fone
Director of Photography: Mattias Montero
Zoetrope Designer: Ben Scott
An innovative hoarding for Berger Paints where a live painter appeared to be extending the blue of the sky on to the hoarding itself. This was done by creating dramatic cut outs in the hoarding in the actual shape of the roller strokes.
Advertising Agency: JWT, Mumbai, India
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Copywriter / Art Director: Minal Phatak
Fabricator: Alakh Publicity, Tushar Rechwad
“Pain-Free Sleep for Arthritis sufferers.”
Advertising Agency: Euro RSCG, Taiwan
Creative Directors: George Liou, Fish Chen
Art Directors: Tom Huang, Kiki Liu
Copywriters: Eve Tsai, Fish Chen
To convey their wishes for the New Year to their clients, Lowe has sent them a miniscule card. The card looked just like a normal wish card, but was much smaller. On the front was the classic message: Best wishes for 2009*”. The recipients of the card found the explication for the asterix on the inside of the world’s smallest wish card: It’s crisis time for everyone.
Advertising Agency: Lowe, Brussels, Belgium
Creative Director: Veronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
“This summer abandon your nightmares”
Advertising Agency: Armando Testa, Turin, italy
Creative Director: Michele Mariani
Project leader / Vice Creative Director: Luca Cortesini
Art Directors: Luca Cortesini, Laura Sironi
Copywriter: Luca Cortesini, Laura Sironi
Photographer: Vincent Dixon
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