Advertising Agency: Z México
Executive Creative Directors: Álvaro Zunini, Santiago Chaumont
Creative Directors: Cristian Rocha, Fernando Carrera
Art Directors: Santiago Chaumont, Álvaro Zunini, Cristian Rocha, Fernando Carrera
Copywriters: Cristian Rocha, Fernando Carrera, Álvaro Zunini, Santiago Chaumont
Director: Arturo Pereira
Production Company: Catatonia Films
Advertising Agency: Ogilvy & Mather, Dubai, United Arab Emirates
Executive Creative Director: Till Hohmann
Art Director: Rafael Rizuto
Creative Director: Dalba Singh
Illustration: Keith Thompsom
Editor: Sascha Kuntze
Child labour is a grave problem that threatens the future of our nation. Today underage labour deprives thousands of children in India of an education and these children are forced to work in hazardous and unhygienic work environments. To free them from the clutches of child labour is a challenge that they as citizens must take up. Each individual’s contribution cn help after current situation; this was the essential message to be communicated in the ambient space. A life-sized statue of a child, dressed in rags carrying a box above his head was sculpted and placed against a wall backdrop. The box filled with some weights was tied to a rope running over a set of pulleys and attached to a donation box at the other end. The words, “Your contribution can end child labour” was painted over it. This installation was placed in several malls with high volume footballs across the city. The response received was overwhelming. As people contributed to the cause by donating over half a million rupees (and counting…), its gradually increasing weight resulted in the box on the child’s head to rise. People were held speechless, moved by the interactive imagery of this piece and driven to be a part of the change.
“Your contribution can end child labour.”
Advertising Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Shammsunder Gooud
Art Director / Copywriter: Shammsunder Gooud
Photographer: Avadhut Hembade
Advertising Agency: JWT, Dubai
Executive Creative Director: Chafic Haddad
Art Director: Nizar Swailem
Copywriter: Ash Chagla
Strategic Planner: Prabhakar Iyer
Account Supervisor: Shereen Fotouh / Jayanthi Thiagarajan
Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Directors: Michael Haeussler, Florian Kitzing
Art Director: Kalle Haasum, Mareike Geisker
Copywriter: Arndt Poguntke
Art Buying: Marjorie Jorrot
Photographer: Klaus Merz
Producer: Sven Hannemann
Postproduction: Zerone
Account Manager: Yves Rosengart
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Executive Creative Directors: Michael Blore, Liam Wielopolski
Copywriter: Eric Wittstock
Art Directors: Sifiso Tshabalala, Liam Wielopolski
Photographer: Michael Meyersfeld
Advertising Agency: TBWA, Gurgaon, India
Creative Director: Anirban Sen Gupta
Art Director / Photographer: Nishit Shankar
Copywriters: Nishit Shankar, Abhishek chatterjee
To promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy.
Advertising Agency: Fallon, London, London
Executive Creative Director: Richard Flintham
Creative Director: Graham Storey, Phil Cockrell
Agency Producer: Tracy Stokes
Production Company: RSA/Eponymous
Director: Vernie Yeung
Producer: Emma Cairns
Executive Producer: Matthew Fone
Director of Photography: Mattias Montero
Zoetrope Designer: Ben Scott
An innovative hoarding for Berger Paints where a live painter appeared to be extending the blue of the sky on to the hoarding itself. This was done by creating dramatic cut outs in the hoarding in the actual shape of the roller strokes.
Advertising Agency: JWT, Mumbai, India
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Copywriter / Art Director: Minal Phatak
Fabricator: Alakh Publicity, Tushar Rechwad
“Pain-Free Sleep for Arthritis sufferers.”
Advertising Agency: Euro RSCG, Taiwan
Creative Directors: George Liou, Fish Chen
Art Directors: Tom Huang, Kiki Liu
Copywriters: Eve Tsai, Fish Chen
To convey their wishes for the New Year to their clients, Lowe has sent them a miniscule card. The card looked just like a normal wish card, but was much smaller. On the front was the classic message: Best wishes for 2009*”. The recipients of the card found the explication for the asterix on the inside of the world’s smallest wish card: It’s crisis time for everyone.
Advertising Agency: Lowe, Brussels, Belgium
Creative Director: Veronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder
“This summer abandon your nightmares”
Advertising Agency: Armando Testa, Turin, italy
Creative Director: Michele Mariani
Project leader / Vice Creative Director: Luca Cortesini
Art Directors: Luca Cortesini, Laura Sironi
Copywriter: Luca Cortesini, Laura Sironi
Photographer: Vincent Dixon
Adverttising AGENCY: Saatchi & Saatchi, London, United Kingdom
Executive Creative Directors: Paul Silburn, Kate Stanners
Art Director: Pablo Videla
Copywriter: Howard Green
Project Manager / Producer: Rob Mclean
Photographer: Dave Rowland
Retouching: First Base
Typographer: Tim Quest
The famous Elbe Tunnel in Hamburg runs 426 meters under the city’s river. It’s a pity that you never see what’s in the water above you. But we found a way to make it possible. They covered the tunnel’s inside with a spectacular underwater view as it can only be shown by the world’s leading tv-station for nature documentations: the Discovery Channel. The wrapping got installed for one month and was seen by more than 90.000 tourists and pedestrians crossing the tunnel on their way to work.
Advertising Agency: DDB, Berlin, Germany.
Advertising Agency: BBH, London, United Kingdom
Creative: Pete Bradley
Agency Producer: Olly Chapman
Production Company: Academy
Director: Walter Stern
Producer: Laura Hegarty
Production Manager: Becki Anderson
Director of Photography: Alwin Kuchler
Editorial Company: The Whitehouse
Editor: Russell Icke
Post Production: The Mill
Lead Flame: Giles Cheetham
“You remain anonymous, criminals don’t”
Greater Vancouver Crime Stoppers unveiled a hard-hitting public service announcement (PSA) campaign today to help battle escalating violence plaguing metro Vancouver this year. The campaign encourages people to report crimes and suspicious behaviour, and compellingly reinforces Crime Stoppers’ new positioning, “You remain anonymous, criminals don’t.” “The new campaign will refresh people’s perceptions about Crime Stoppers and reassure people of their anonymity who are still hesitant to contact us with their tips,” says John Ashbridge, board of directors’ member, Greater Vancouver Crime Stoppers. “It also highlights the type of criminal activities that we encourage the public provide tips on.” Developed pro bono by DDB Canada’s Vancouver office, the provocative campaign includes out-of-home and print elements targeting individuals who have information that would help solve a crime or lead to the capture of a criminal. The gritty creative executions are based on four criminal activities identified by the police and the community as high priority: street crime, unsolved homicide, gun crime and gang violence. Each PSA shows a crime in progress with the perpetrator(s) in focus while the identities of the victims and witnesses are pixelated to keep them anonymous. “Pixelation is instantly recognized and commonly associated with the reporting of criminal activity. But this time it’s used to illustrate the anonymity of providing crime-solving tips,” says Dean Lee, creative director, DDB Canada. “People need to realize their tips are completely anonymous, that tipsters have nothing to fear and can make a real difference in helping make Vancouver a safer city to live in.” The new campaign will start appearing in The Province newspaper and other publications next week and across metro Vancouver on billboards, transit shelters, on buses, in bars and restaurants and washroom stalls. The PSA campaign will be supported by radio and television executions, which will launch later this spring. The PSA campaign for Greater Vancouver Crime Stoppers was created by DDB Canada in collaboration and with generous donations from the following media partners and organizations: 24 Hours newspaper, Georgia Straight, Lamar Advertising, Metro newspaper, New Ad, OMD Canada, Pattison Outdoor, Philip Jarmain Photography, The Province newspaper and Vancouver magazine. Global BC Television, the Corus Radio Network, The Province Newspaper and Shaw Community Television will also continue their ongoing support to Crime Stoppers as part of this campaign.
Advertising Agency: DDB Canada, Vancouver, Canada
Chief Creative Officer: Alan Russell
Creative Officer: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Colin Hart, Dan Strasser
Account Manager: Kyle Stewart
Agency Producer: Gayle Robson
Photographer: Philip Jarmain
Retoucher: The Orange Apple
Prepress House: Studio 17
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Andréa Leupold
Copywriter: Alexandre Hildebrand
Photographer: Thomas Geffrier
Account executives: Stéphane Gaillard, Eric hazout
Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Mathias Lamken, Simon Jasper Philip
Production Company: Sehsucht GmbH
Director: Martin Hess, Ole Peters
Design: Martin Hess, Ole Peters
3D: Heinrich Löwe
Compositing: Martin Hess, Hans-Christoph Schultheiß
Producer: Stephan Reinsch
Music/Sound Design: Thomas Kisser
Advertising Agency: Six Inches Communication, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Director: Rutul Mistry
Visualizer: Sachin Rane
Copywriter: Amogh Kate
Photographer: Nikhil Idurkar
Account Executive: Cheryl Britto
Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Executive Creative: Wolf Heumann, Dirk Haeusermann
Creative Director: Christian Fritsche, Peter Kirchhoff
Art Director: Kay Potthoff
Copywriter: Frank Seiler
Photographer: Ulrich Hoppe
Account Executive: Guido Kirschner, Katrin Stoecklmayer
“The New BMW 320 Discover it everyday for €275/month.”
Advertising Agency: Y&R Brands, Portugal
Creative Director / Copywriter: Judite Mota
Art Director: Pedro Cruz
Photographer: BMW Mediapool
Advertising Agency: KemperTrautmann, Hamburg, Germany
Creative Director / Copywriter / Illustrator: Mathias Lamken
Art Directors: Mathias Lamken, Simon Jasper Philipp
Photographer: Karsten Wegener
Post production: Martina Huber
Graphics: Simon Jasper Philipp
