“It’s called suicide because it’s your choice. Give up smoking: 0 8008 700 700.”
Advertising Agency: Mercury360, Bucharest, Romania
Art Director: Andrei Nedea
Copywriter: Cristian Scurtu
Photographer: Ola Bell
Creative Group Director: Liviu Turcanu
Wow. Powerful add. I like that it’s targeted at adults and not teens. I feel like teens see anti smoking advertising as a joke and almost like a dare to smoke. I think these advertisements have more of an impact on adults.
Quit smoking ads can get really gruesome, but they are effective, especially on the youth. Adults who smoke usually ignore most of them, but the youth is following advice and quitting smoking.
Great ad
love it! so straightforward …
Absolutely brilliant! Great Idea and very well shot too! My compliments to your entire team.
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