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Discovery Channel: The Elbe Tunnel aquarium

discovery_tunnel

The famous Elbe Tunnel in Hamburg runs 426 meters under the city’s river. It’s a pity that you never see what’s in the water above you. But we found a way to make it possible. They covered the tunnel’s inside with a spectacular underwater view as it can only be shown by the world’s leading tv-station for nature documentations: the Discovery Channel. The wrapping got installed for one month and was seen by more than 90.000 tourists and pedestrians crossing the tunnel on their way to work.

Advertising Agency: DDB, Berlin, Germany.


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The Ultimate Account Guy said,

February 22, 2009 @ 22:06

This is a great OOH idea. A traditionally wasted space used perfectly.

Discovery Channel: O Aquário do Túnel Elbe | PubADdict said,

March 23, 2009 @ 18:43

[...] Via: I Believe in Advertising [...]

Tomas Andersson said,

October 16, 2010 @ 13:00

Wollt ihr eure Leser mit dem Beitrag eigentlich vergraulen oder war das ein Experiment?

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