Real cement and concrete was used to construct the food items to demonstrate how Eno relieves you from the heaviest of food.
Advertising Agency: Memac Ogilvy, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Directors: Dalbir Singh, Rafael Rizuto
Copywriter: Till Hohmann
Photographer: Jimmy Fok
Prop Maker: Jay Hammond
I like the visual representation of the food made out of concrete. I think it’s a bit of a stretch though.
interesting
It’s the simplicity and clean look bring out the idea. I like it! A lot!
[...] Via: I Believe in Advertising [...]
[...] For this advertisement, food was created out of cement to show that the product Eno provides relief from heavy food. See the series here. [...]
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