To convey their wishes for the New Year to their clients, Lowe has sent them a miniscule card. The card looked just like a normal wish card, but was much smaller. On the front was the classic message: Best wishes for 2009*”. The recipients of the card found the explication for the asterix on the inside of the world’s smallest wish card: It’s crisis time for everyone.

Advertising Agency: Lowe, Brussels, Belgium
Creative Director: Veronique Hermans
Art Director: Ad Van Ongeval
Copywriter: Dieter De Ridder