WINZIP: Compressed

February 16, 2009 at 23:29 · Filed under Ambient/Outdoor/Direct

“We compress everything.”

Advertising Agency: Grabarz und Partner, Germany
Creative Directors: Djik Ouchiian, Martin Graß
Art Director: Thorsten Sievering
Copywriter: Max Benrath

Eno: Steak, Hotdog, Burger

February 16, 2009 at 22:34 · Filed under Print

Real cement and concrete was used to construct the food items to demonstrate how Eno relieves you from the heaviest of food.

Advertising Agency: Memac Ogilvy, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Directors: Dalbir Singh, Rafael Rizuto
Copywriter: Till Hohmann
Photographer: Jimmy Fok
Prop Maker: Jay Hammond

Liga Contra el Cáncer: 15,000 butts

February 16, 2009 at 00:53 · Filed under Ambient/Outdoor/Direct

The Peruvian League to fight against cancer asked Ogilvy & Mather Lima to create a campaign for their no-smoke day. Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, Ogilvy dramatized the threat that cigarettes represent for a non-smoking person, in this case, a little girl.
A month and half before the campaign, with the help of many volunteers, Ogilvy was able to gather 15,000 cigarettes butts. An artist was in charge of pasting them together and to maintain the essence of the original idea, he painted the little girl in oil paint.

Advertising Agency: Ogilvy & Mather, Lima, Peru
Creative Director: Aldo Canchaya
Creative Team: Diego Guzmán, Yacub Tabja, Daniel Morales
Illustrator: Jose Antonio Bao

Sherry Kwon Dance Sports School: Tango

February 15, 2009 at 03:27 · Filed under Print

“Dance lessons. See where it gets you.”

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim
Copywriters: Eugene Park, Ron Thomson
Illustrator: Kyungseop Shin
Chief Creative Officer: Wain Choi

VW Cross Polo: Log, Molehill

February 14, 2009 at 17:43 · Filed under Film

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Bert Peulecke, Stefan Schulte
Creative Director: Dennis May
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff
Director: Nicholas Barker

Christian Delano drum teacher: Drumsticks

February 13, 2009 at 05:38 · Filed under Ambient/Outdoor/Direct

Advertising Agency: Bronx, Curitiba, Brazil
Creative Directors: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte

GasX: Hot dog

February 12, 2009 at 15:39 · Filed under Print

Advertising Agency: Rivas Herrera/Y&R, Quito, Ecuador
Creative Directors: Marco Salvador, Carlos Mera
Art Director / Illustrator: Marco Salvador
Copywriter: Carlos Mera

Korea University / Institute of Foreign Languages: Tongue

February 12, 2009 at 15:36 · Filed under Ambient/Outdoor/Direct

“Get the native tongue.”

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Kyoungjoo Lee
Art Directors: Dabok Kim, Jihye Kim
Copywriters: Yujean Bahk, Howard Han
Chief Creative Officer: Wain Choi

Hospital de Clínicas: Transplants

February 11, 2009 at 23:28 · Filed under Ambient/Outdoor/Direct

“61,702. This could be your number if you needed an organ transplant.”

Advertising Agency: RMG Connect, Curitiba, Brazil
Creative Directors: Mario D’andrea, Fábio Miraglia, Luciane Krobel
Art Director: Gustavo Costi
Copywriter: Marcelo Russo
Photographer: José D’Ambrosio

Hot Wheels: Piano, Utensils

February 11, 2009 at 23:22 · Filed under Radio

hotwheels-piano

hotwheels-utensil

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriters: Gururaj Rao, Santosh Sonawane
Planning Director: Prabhakar Iyer
Agency Producer: Jackie Angel
Studio: BKP
Sound Engineer: Sebastian Vronski

Shelter: House Of Cards

February 11, 2009 at 23:08 · Filed under Film

Advertising Agency: Leo Burnett, London, United Kingdom
Creative Director: Jonathan Burley
Art Directors: Richard Brim, Jay Hunt
Copywriters: Daniel Fisher, Pete Gosselin
Production Company: Outsider, London
Directors: Dom and Nic
Post-Production: Framestore
Music: “Videotape” by Radiohead
Voiceover: Samantha Morton
Sound: Grand Central

Scotch Brite: Sponge

February 11, 2009 at 23:02 · Filed under Ambient/Outdoor/Direct

They were asked to show Scotch-Brite’s USP super absorbent. So they wanted to find a novel way to demonstrate Scotch-Brite super absorbent sponge to their customers. They attached the sponge to water taps that found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of it’s superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales.

Agency: Y&R, Bangkok, Thailand

Crisis: Snow bed

February 11, 2009 at 00:25 · Filed under Ambient/Outdoor/Direct

“Loving the snow? Try sleeping in it. Help get homeless people out of the cold for good. crisis.org.uk”

Advertising Agency: Rapp, London, UK
Creative Director: Chad Warner
Art Director: Jon Owens
Copywriter: Rob Prangle

Cancer Patients Aid Association: Bistro, Motel

February 10, 2009 at 06:28 · Filed under Print

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director and writer: Gaétan Namouric
Art Director: Sébastien Deland
Photographer: Leda & St-Jacques
Client services: Justin Kingsley

118 118: Who you gonna call?

February 10, 2009 at 05:03 · Filed under Film, Web

Take one the most famous hits of all time number one in 54 countries. Add the smooth vocals of Mr. Ray Parker Junior (not to mention a few quick costume changes). Mix with a pair of giant 118 118 runners boogying along with a few hundred revelers. Stir in a couple of angry goats and five pedaling Elvises (or should that be Elvi?). Throw in a long take for good measure. And you have the latest in a long line of fun-filled 118 118 commercials.

Fancy singing along with the legendary Ray Parker Junior? Come back next week to www.whoyougonnacall.tv. And dont forget to bring a photo.

Advertising Agency: The Brooklyn Brothers, United Kingdom