Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Photographer: 2pixels
Revitá Beauty Center: Man, Woman
Johan said,
It’s a good idea at first glance, but these prints are gonna get dirty, gum is gonna stick on them and kids will spit on them. Is that good for your brand?
Kelli said,
Not sure how many people would cross this path in a day… but I have to say… even if you put them down for just a few days, the impact would be worth doing it. And I imagine… you would want to have several of these produced and replace them as they became “gummified”.
Johan said,
True. And people always look down. 
Sometimes you forget the small things like switching out prints. Thanks for your insight!
shiatsu « Point of View said,
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