“Our life at the cost of theirs?”
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Art Directors: Mayur varma, Mandar Wairkar
Illustrators: Swapnil Nilkanth, Nishikant Palande
Copywriters: Sumanto Chattopadhyay, Karn Singh, Mandar Wairkar
Is it just me or with their original copy “for a living planet” in the central spot of attention this ad actually carries a completely different meaning — screw the beast, let the humans turn this into “a living planet”…
Humm. They feel a bit pedestrian to me. Probably because there must be more elegant – and powerful – expressions of ‘Our life at the expense of theirs’.
With that in mind I think these WWF ads express the thought ‘Our life at the expense of theirs’ with more elegance (even though these ads don’t use that end line): http://dpxmag.com/2009/09/3-eco-ads-from-akatu-institute/
And I’ve a list of WWF ads that work, and some that don’t, here: http://www.thehuntingdynasty.com/2009/08/7-sustainable-ads-that-work-and-5-that-dont/
(I like your blog theme btw – I used it a while back too)
This is the Durer’s Rinhocerus
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