Intrecci Hairdressing: Statue
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe, Luca Menozzi
Photographer/Illustrator: Stefano Torresani
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Archive for March, 2009
True Blood: Wooden stick
True Blood is an American television drama series.
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Chris Schofield, Billy McQueen
Art Director: Iain MacMillan
Copywriter: Antony Wilson
Account Manager: Katie Loverich
Account Director: Jane Wardlaw
Media Buyer: Hilary Barrett
Media Planner: Rachel Leyland
Production Manager: Mason Clarke
Published/Released/Aired: March 2009
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Swiss Skydive: Free fall
Swiss Skydive may be the biggest skydiving school in Switzerland, but it lacks the cash to launch a large-scale advertising campaign. The lifted the floors of the elavators in multi-storey buildings with special panels that gave elavator users the feeling they were in free fall. Extensive TV and press coverage in regional and nationwide media.
Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Matthias Freuler
Art Directors: Kim Sokola, Rahel Boesinger
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Unicef Finland: Mom
“Thank you for caring, we hope there are more people like you. Be a mom for a moment.”
Unicef Finland wanted to raise awareness for childrens’ rights and raise funds with a minium cost. They also wanted to reinforce their position as an organization dedicated specifically to childrens’ welfare. There are over 145 million orphaned or abandoned children all around the world. “By supporting Unicef anyone can be a mother to them, just a moment” To provoke and create discussion they started by abandoning sound-equipped (crying) baby strollers in 14 cities. Inside the stroller was a note with the message: “Thank you for caring, we hope there is more people like you. Unicef Be a mom for a moment”. Media and public reaction was overwhelming. They flooded all the major TV, radio and web news. Estimated media reach was over 80% of Finnish population after 2 days.
Advertising Agency: Taivas, Helsinki, Finland
Art Directors: Jyri Niemi, Anna-Mia Alanko
Copywriter: Adele Enersen
Account Supervisors: Heini Häyrinen, Joanna Kokonmäki
Guerilla production company: ADDlife Finland
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SKY: F1 Monsters
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Massimo Verrone
Copywriter: Mario Esposito
Photographer: Liverani
Post Production: Germano Finco
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Yamaha XJ6: The possible freedom
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Alice Marrollo
Copywriter: Serena Toppeta
Photographer: Joan Garrigosa
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D’Adda, Lorenzini, Vigorelli, BBDO: Website
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Niccolò Fedrigo
Copywriter: Lorenzo Crespi
Web Designer: Niccolò Fedrigo
Engineer: Fabio Trezzi
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Whirlpool: The Green Sense
Advertising Agency: Publicis, Milan, Italy
Executive Creative Director: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Vincenzo Gasbarro,Salvatore Urso
Copywriter: Umberto Bartolini
Client Service Team: Elena Morandi, Francesca Roncaglia
Photographer: Roberto Prosdocimo
Post Production: Roberto Marchesi, Marta Capriotti, Federico Zerbinati
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Ray-Ban: Super Chameleon
Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Kele Dobrinski
Copywriter: Noah Phillips
Agency Producer: Mai Huynh
Production Company: Method Labs
Director: Seb Caudron
Director of Photography: Jim Matlosz
FX Producer: Justin Harder,
Seb Caudron
VFX Company: Method
Executive Producer: Lisa Houck
Graphics: Mix House
Musical Artist: Yuksek
Song: Eat My Bear
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Volkswagen: Skeleton
“Winners of Dakar 2009. The toughest race on Earth.”
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Gordon Ray
Creative Group Head / Art Director: Gareth McPehrson
Associate Creative Director / Copywriter: Jacques Massardo
Art Director: Matthew Pullen
Copywriter: Craig Ross
Illustrator: Amicollective
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Million Dollar Catch: The Big Haul
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Creative: Daniel Nelson
Creative: Alexander Bartleet
Producer: Rowena Caesar
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Doctors of the World: Waiting
Advertising Agency: Euro RSCG, Amsterdam, Netherlands
Creatives: Joost van Praag Sigaar, Ryan McManus, Dennis Zijlstra, Laurens Boschman
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TBWA\MAP: Blazon
Advertising Agency: TBWA\MAP, Boulogne Billancourt, France
Creative Director: Sébastien Vacherot, Manoelle Van Der Vaeren
Art Director: Julien Boissinot, Nicolas Pontacq
Copywriter: Julien Boissinot, Nicolas Pontacq
Model Maker: Jérémy B.Caravita
Photographer: Mitchell Feinberg
Art Buyer: Vanessa Barbel
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Amnesty Portugal: Everybody is against Everybody
Advertising Agency: Leo Burnett, Lisbon, Portugual
Executive Creative Director: Chacho Puebla
Copywriters: Chacho Puebla, Bruno Ribeiro, Fernando Bellotti
Art Directors: Mico Toledo, Chacho Puebla
Direction: Mateus de Paula Santos
Production Design Company: Lobo / Animatório
Animation: Animatório
Executive Producer: Alberto Lopes
Producer: Loic Dubois
Sound Design: Paulo Beto
Agency Producer: Cristina Almeida
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Eno: Gun
Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Ajay Gahlaut, Nitin Srivastava
Art Director: Krishnapriya Dutta Gupta
Copywriter: Kanishka Vashisth
Photographer: Pradip Dasgupta
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Roche: Anti-Stress Balls
Breast cancer is the cancer with the highest incidence in Portugal. About 4,500 new cases are detected annually. And the death rate is one of the highest in Europe. Their challenge was to create a simple low-cost action to raise women’s awareness about the importance of self-exams and thus help them detect breast nodules or lumps. Simple and revealing, just like the self-exam. The agency created an anti-stress ball with a defomed stone inside, simulating a tumour. On squeezing the ball, the women feels a foreign object wich raises her curiosity. “You don’t see breast cancer. You feel it. Do the self-exam”. 50,000 balls and a flyer – explaining the correct way of doing the self-exame were produced and distributed to women on the street, at companies, hospitals and at theme-related events. During the action period, records showed a 22% increase in mammography exams and a 28% rise inhospital consultations.
Advertising Agency: McCann Erickson, Portugal
Chief Creative Officer: Pedro Pina
Executive Creative Director: João Taveira
Copywriter: Emerson Braga
Art Directors: André Lopes, Rita Andrade
Account Supervisor: Sônia Correia
Producer: Rui Paz
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Yamaha Marine: Trajectories
“Yamaha F250. Now with Drive by wire control.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Danilo Tarquinio
Art Director: Paolo Perrone
Photographer: Moreno Monti
Post Production: Germano Finco
Set Designer: Moreno Monti
Art Buyer: Maria Benenati
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Tejido: Jeansland
Advertising Agency: Publicis, Milan, Italy
Executive Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Vincenzo Gasbarro
Copywriter: Luca Scotto di Carlo
Photographer/Illustrator: Vincenzo Gasbarro
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Durex: Si
“Durex Performa: prolong the pleasure.”
Advertising Agency: Ciacomunicacion, Barcelona, Spain
Creative Director: Juan Pablo Caja
Art Director: Roger Cano
Copywriter: Jordi Lucas
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Honda Odyssey: Van Stunts
Advertising Agency: Rpa, Santa Monica, USA
Chief Creative Officer: David Smith
Creative Directors: Joe Baratelli, Pat Mendelson
Associate Creative: Director/Art Director Chuck Blackwell
Art Director: Jonathan Wu
Copywriter: Seth Prandini
Agency Executive Producer: Gary Paticoff
Agency Producer: Brian Donnelly
Production Company: Stardust Studios, Bicoastal, Usa
Director: Jonathan Wu
Executive Producer: Paul Abatemarco
Producer: Josh Libitsky
Director Of Photography: Pat Notaro
Editor: Michael Merkwan
Designers: Jonathan Wu, Ling Feng, Gretchen Nash, Aaron Frebowitz, Ali Yazdanian
3d Artists: Brian Broussard, Chris Eckardt
Compositors: James Yi, Thomas Horne
Researchers: Josh Libitsky, Steven Poulsen
Music: Company Hum Music, Santa Monica, Ca
Composer: Keith Horn
Creative Director: Alex Kemp
Producer: Chanel Scott
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Heinz: Egyptian Hotdog, Egyptian Burger, Egyptian Pizza
Advertising Agency: Leo Burnett, Cairo, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban
Copywriters: Tameem Youness, Yahya Esmaele
Art Directors: Tameem Youness, Yahya Esmaele
Photographer: Hussein Shaaban
Illustrator: Ahmed Hefnawy
Typographer: Tameem Younes/Yahya Esmaele
Account Supervisor: Yosr Bayoumy
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Red Cross Portugal: Graphics
Advertising Agency: Leo Burnett, Lisbon, Portugual
Creative Director: Chacho Puebla
Art Director: Mico Toledo
Copywriters: Erick Rosa, Renato Lopes
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