Giochi di Luce: A, V, SAV
Advertising Agency: DLVBBDO+Proximity, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Davide Colombo
Copywriter: Mattia Cugini
Photographer/illustrator: Alessandro Bavari
Archive for March, 2009
Brainobrain Jumeira Child Development Program: Lego, Balloon dog, Gummi bear
Advertising Agency: FP7, Dubai, United Arab Emirates
Executive Creative Director: Marc Lineveldt
Creative Director / Copywriter: Neil Walker-Wells
Art Director / Typographer / Illustrator: Jason Freeny at MoistProduction
Art buyer: May Farhat
Advertiser’s supervisor: Raji
Kellogg’s Corn Flakes: Sunrise
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Associate Creative Director: Fabrizio Granata
Copywriter: Totò Li Vecchi
Art Director: Max Traschitti
Director: Nicolas Caicoya
Production: New Partner
Cuki Aluminum foil: Cefalus, Scorfanus, Pulpus
“Keep it Safe”
Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Vice Creative Director: Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Daniele Bona
Illustrators: Emilano Bolis, Alessandra Postelli
Big Babol: Four Colours, Three Colours, Two Colours
Advertising Agency: FP7 DOHA, Qatar
Creative Director: Fadi Yaish
Copywriter: Kartik Aiyar
Art Director: Makarand Patil
Virgin Megastore Audio Books: Little Red Riding Hood, Snow White, Pinocchio
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Elias Haddad
Copywriter: Elias Haddad
Art Director: Rayyan Aoun
Photographer: Jeremy Wong (nemesis Pictures)
Illustrator: Baiju Natarajan/Tarek Samaan
Account Supervisor: Prabhakar Iyer
Advertiser’s Supervisor: Tarek Moussawer
Other Credits: Prabhakar Iyer/Magic Cube/Mirage Works/Nabil Kamara/Emily Haddad
Eye Bank Coordination & Research Centre: Donate
“When one person donates his eyes, two blind people can see.”
JWT inserted this magazine innovation in a national weekly. In its folded form, the reader saw one part of the message wich was, “When one person donates his eyes…” and a visual of a normal man. But as the reader pulled the fold away, the visual showed images of two blind men with eyesight restored in one eye each. And the full message, “When one person donates his eyes, two blind people can see.” This was a relatively unknown fact which was brought to light with this simple innovation. And as a result eyebanks across the country showed a sudden spurge in the number of willing donors.
Advertising Agency: JWT, Mumbai, India
Executive Creative Director: Tista Sen
Creative Director / Art Director: Anagha Nigwekar
Photographer: Suresh Natrajan
Illustrator: Milind Narvekar
Copywriters: Anagha Nigwekar, Sundar Iyer
Miragica: Boy, Girl
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Davide Fiori
Copywriter: Valentina Amenta
Photographer/illustrator: Alessandro Bavari
DHL: Tunnel box
Advertising Agency: Ogilvy, Amsterdam, The Netherlands
Art Director: Jan-Willem Smits
Copywriter: Edsard Schutte
Illustrator: Pieter van der Meer
Photographer: Arno Bosma
Gazzetta dello Sport: The great chef
“When coooking, details make the difference.”
Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Gaetano Del Pizzo
Art Director: Federico Fanti
Copywriter: Ilaria Agnoli
Illustrator: Adam Hayes
Alfa Romeo: Foetus
Advertising Agency: Sparkfury, Singapore
Creative Director: Perry Goh
Art Director: Perry Goh, boon
Copywriter: Eugene Chan
Illustrator: boon
Puma: L.I.F.T
Advertising Agency: Droga5, New York, USA
Art Director: January Vernon
Copywriter: Scott Ginsberg
Director of Print Services: Jennifer Candelario
Creative Chairman: David Droga
Executive Creative Director: Duncan Marshall
Art Buyer: Josette Lata
Photographer: Nadav Kander
Projector: Mihai Badulescu
Retoucher: Robert Lugo, Chris Thomas
Skittles: Transplant
Advertising Agency: TBWA/Chiat/Day, New York, United States
Executive Creative Director: Mark Figliulo
CD/Art Director: Rob Baird
ACD/Copywriter: Alisa Sengel Wixom
ACD/Art Director: Kris Wixom
Executive Producer of Media Arts: Matt Bijarchi
Director of Broadcast Production: Ozzie Spenningsby
Senior Agency Producer: Winslow Dennis
Production Company: Smuggler
Director: Randy Krallman
Executive Producer: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Producer: Cory Berg
Director of Photography: Bryan Newman
Editorial Company: Cosmo Street
Editor: Lawrence Young
Executive Producer (Editorial): Amy Febinger
Telecine: Company 3
Greenpeace: Bunny, Elephant
Advertising Agency: Scala JWT, Bucharest, Romania
Executive Creative Director: Mihai Cojocaru
Creative Catalyst: Angela Teodorescu
Art Director: Virgiliu Andone
Photographers: Andrei Orcula, Virgiliu Andone
Copywriter: Andreea Dragomir
Boecker Public Health/Pest Control: Telephone, Electric Plug, Toilet Roll
“Don’t let them get comfortable”
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Peter Moyse
Associate Creative Director: Firas Medrows
Art Director/Copywriter: Firas Medrows, Peter Moyse
Photographer: Tejal Patni
Illustrator: Firas Medrows, Nabil Kamara
McDonald’s: 1×1
“The 1×1 from McDonald’s.”
Advert for the 1×1 McDonald’s products which cost only 1 Euro, each.
Advertising Agency: Heye & Partner GmbH, Munich, Germany
Creative Director: Jan Okusluk, Oliver Diehr
Art Director: Volker Heuer
Copywriter: Volker Heuer
Photographer: Mathias Remmling
Rolling Stone: Scissors
“An impossible attempt to cut along the dotted line. Rolling Stone”
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Photographer: Federico Pepe, Francesco Caruso
Milano Chapter Motoclub: Ladies of Harley
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Francesco Fallisi
Copywriter: Francesco Emiliani
Photographer: Giovanni Santarelli D’Angelo
This calendar tells twelve true stories about Harleys and their special owners.
They are special because they are the ladies of Milan Chapter Motoclub.
And, over all, they are not professional models. Month after month, we get in touch with words, personal thoughts and colours of these relationships.
All the proceeds will go to the Hospital Buzzi of Milan in order to finance renovation plans.
Headline and copy text (translation):
FEBRUARY -> If I have changed my hairstyle? People that don’t ruffle up their life are boring.
MARCH -> The prince-charmings are afraid of the frogs and the frogs are afraid of the prince-charmings. Thank God for the princesses.
DECEMBER -> I always tell myself before going out with her: the best thing to wear is what I feel.
Volkswagen Crafter: Workers
“Volkswagen Crafter at only € 15.200. Unfortunately the word has already spread.”
Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Corbis
Post production: Pixelway
Land Rover Gear: Camping, Trail, Hiking
The fact that Land Rover makes a range of outdoor clothing and camping gear is relatively unknown. They wanted to create awareness and generate interest in their new collection of equipment and apparel.
Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Photographer: Tejal Patni
Illustrator: Jomy Varghese
Super Soaker: Hill
Advertising Agency: JWT, Frankfurt, Germany
Creative Director / Copywriter: Oliver Kessler
Art Director: Ralf Richter
Illustrator: Benjamin von Eckartsberg
OfficeMax: Get organized
Advertising Agency: OfficeMax Branding Team, Naperville, USA
Creative Director: Mark Andeer
Art Director: Joshua Peterson
Creative Designer: Dwight Darling
Copywriter: Mark Manzo
Other additional credits: The Escape Pod (Chicago) and Atomic Props (St. Paul, MN)
