Advertising Agency: TBWA\MAP, Boulogne Billancourt, France
Creative Director: Sébastien Vacherot, Manoelle Van Der Vaeren
Art Director: Julien Boissinot, Nicolas Pontacq
Copywriter: Julien Boissinot, Nicolas Pontacq
Model Maker: Jérémy B.Caravita
Photographer: Mitchell Feinberg
Art Buyer: Vanessa Barbel
Advertising Agency: Leo Burnett, Lisbon, Portugual
Executive Creative Director: Chacho Puebla
Copywriters: Chacho Puebla, Bruno Ribeiro, Fernando Bellotti
Art Directors: Mico Toledo, Chacho Puebla
Direction: Mateus de Paula Santos
Production Design Company: Lobo / Animatório
Animation: Animatório
Executive Producer: Alberto Lopes
Producer: Loic Dubois
Sound Design: Paulo Beto
Agency Producer: Cristina Almeida
Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Ajay Gahlaut, Nitin Srivastava
Art Director: Krishnapriya Dutta Gupta
Copywriter: Kanishka Vashisth
Photographer: Pradip Dasgupta
Breast cancer is the cancer with the highest incidence in Portugal. About 4,500 new cases are detected annually. And the death rate is one of the highest in Europe. Their challenge was to create a simple low-cost action to raise women’s awareness about the importance of self-exams and thus help them detect breast nodules or lumps. Simple and revealing, just like the self-exam. The agency created an anti-stress ball with a defomed stone inside, simulating a tumour. On squeezing the ball, the women feels a foreign object wich raises her curiosity. “You don’t see breast cancer. You feel it. Do the self-exam”. 50,000 balls and a flyer – explaining the correct way of doing the self-exame were produced and distributed to women on the street, at companies, hospitals and at theme-related events. During the action period, records showed a 22% increase in mammography exams and a 28% rise inhospital consultations.
Advertising Agency: McCann Erickson, Portugal
Chief Creative Officer: Pedro Pina
Executive Creative Director: João Taveira
Copywriter: Emerson Braga
Art Directors: André Lopes, Rita Andrade
Account Supervisor: Sônia Correia
Producer: Rui Paz
“Yamaha F250. Now with Drive by wire control.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Danilo Tarquinio
Art Director: Paolo Perrone
Photographer: Moreno Monti
Post Production: Germano Finco
Set Designer: Moreno Monti
Art Buyer: Maria Benenati
Advertising Agency: Publicis, Milan, Italy
Executive Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Vincenzo Gasbarro
Copywriter: Luca Scotto di Carlo
Photographer/Illustrator: Vincenzo Gasbarro
“Durex Performa: prolong the pleasure.”
Advertising Agency: Ciacomunicacion, Barcelona, Spain
Creative Director: Juan Pablo Caja
Art Director: Roger Cano
Copywriter: Jordi Lucas
Advertising Agency: Rpa, Santa Monica, USA
Chief Creative Officer: David Smith
Creative Directors: Joe Baratelli, Pat Mendelson
Associate Creative: Director/Art Director Chuck Blackwell
Art Director: Jonathan Wu
Copywriter: Seth Prandini
Agency Executive Producer: Gary Paticoff
Agency Producer: Brian Donnelly
Production Company: Stardust Studios, Bicoastal, Usa
Director: Jonathan Wu
Executive Producer: Paul Abatemarco
Producer: Josh Libitsky
Director Of Photography: Pat Notaro
Editor: Michael Merkwan
Designers: Jonathan Wu, Ling Feng, Gretchen Nash, Aaron Frebowitz, Ali Yazdanian
3d Artists: Brian Broussard, Chris Eckardt
Compositors: James Yi, Thomas Horne
Researchers: Josh Libitsky, Steven Poulsen
Music: Company Hum Music, Santa Monica, Ca
Composer: Keith Horn
Creative Director: Alex Kemp
Producer: Chanel Scott
Advertising Agency: Leo Burnett, Cairo, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban
Copywriters: Tameem Youness, Yahya Esmaele
Art Directors: Tameem Youness, Yahya Esmaele
Photographer: Hussein Shaaban
Illustrator: Ahmed Hefnawy
Typographer: Tameem Younes/Yahya Esmaele
Account Supervisor: Yosr Bayoumy
Advertising Agency: Leo Burnett, Lisbon, Portugual
Creative Director: Chacho Puebla
Art Director: Mico Toledo
Copywriters: Erick Rosa, Renato Lopes
Advertising Agency: DLVBBDO+Proximity, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Davide Colombo
Copywriter: Mattia Cugini
Photographer/illustrator: Alessandro Bavari
Advertising Agency: FP7, Dubai, United Arab Emirates
Executive Creative Director: Marc Lineveldt
Creative Director / Copywriter: Neil Walker-Wells
Art Director / Typographer / Illustrator: Jason Freeny at MoistProduction
Art buyer: May Farhat
Advertiser’s supervisor: Raji
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