“Keep it Safe”
Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Vice Creative Director: Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Daniele Bona
Illustrators: Emilano Bolis, Alessandra Postelli
Advertising Agency: FP7 DOHA, Qatar
Creative Director: Fadi Yaish
Copywriter: Kartik Aiyar
Art Director: Makarand Patil
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Elias Haddad
Copywriter: Elias Haddad
Art Director: Rayyan Aoun
Photographer: Jeremy Wong (nemesis Pictures)
Illustrator: Baiju Natarajan/Tarek Samaan
Account Supervisor: Prabhakar Iyer
Advertiser’s Supervisor: Tarek Moussawer
Other Credits: Prabhakar Iyer/Magic Cube/Mirage Works/Nabil Kamara/Emily Haddad
“When one person donates his eyes, two blind people can see.”
JWT inserted this magazine innovation in a national weekly. In its folded form, the reader saw one part of the message wich was, “When one person donates his eyes…” and a visual of a normal man. But as the reader pulled the fold away, the visual showed images of two blind men with eyesight restored in one eye each. And the full message, “When one person donates his eyes, two blind people can see.” This was a relatively unknown fact which was brought to light with this simple innovation. And as a result eyebanks across the country showed a sudden spurge in the number of willing donors.
Advertising Agency: JWT, Mumbai, India
Executive Creative Director: Tista Sen
Creative Director / Art Director: Anagha Nigwekar
Photographer: Suresh Natrajan
Illustrator: Milind Narvekar
Copywriters: Anagha Nigwekar, Sundar Iyer
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Davide Fiori
Copywriter: Valentina Amenta
Photographer/illustrator: Alessandro Bavari
Advertising Agency: Ogilvy, Amsterdam, The Netherlands
Art Director: Jan-Willem Smits
Copywriter: Edsard Schutte
Illustrator: Pieter van der Meer
Photographer: Arno Bosma
“When coooking, details make the difference.”
Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Gaetano Del Pizzo
Art Director: Federico Fanti
Copywriter: Ilaria Agnoli
Illustrator: Adam Hayes
Advertising Agency: Sparkfury, Singapore
Creative Director: Perry Goh
Art Director: Perry Goh, boon
Copywriter: Eugene Chan
Illustrator: boon
Advertising Agency: Droga5, New York, USA
Art Director: January Vernon
Copywriter: Scott Ginsberg
Director of Print Services: Jennifer Candelario
Creative Chairman: David Droga
Executive Creative Director: Duncan Marshall
Art Buyer: Josette Lata
Photographer: Nadav Kander
Projector: Mihai Badulescu
Retoucher: Robert Lugo, Chris Thomas
Advertising Agency: TBWA/Chiat/Day, New York, United States
Executive Creative Director: Mark Figliulo
CD/Art Director: Rob Baird
ACD/Copywriter: Alisa Sengel Wixom
ACD/Art Director: Kris Wixom
Executive Producer of Media Arts: Matt Bijarchi
Director of Broadcast Production: Ozzie Spenningsby
Senior Agency Producer: Winslow Dennis
Production Company: Smuggler
Director: Randy Krallman
Executive Producer: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Producer: Cory Berg
Director of Photography: Bryan Newman
Editorial Company: Cosmo Street
Editor: Lawrence Young
Executive Producer (Editorial): Amy Febinger
Telecine: Company 3
Advertising Agency: Scala JWT, Bucharest, Romania
Executive Creative Director: Mihai Cojocaru
Creative Catalyst: Angela Teodorescu
Art Director: Virgiliu Andone
Photographers: Andrei Orcula, Virgiliu Andone
Copywriter: Andreea Dragomir
“Don’t let them get comfortable”
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Peter Moyse
Associate Creative Director: Firas Medrows
Art Director/Copywriter: Firas Medrows, Peter Moyse
Photographer: Tejal Patni
Illustrator: Firas Medrows, Nabil Kamara
“The 1×1 from McDonald’s.”
Advert for the 1×1 McDonald’s products which cost only 1 Euro, each.
Advertising Agency: Heye & Partner GmbH, Munich, Germany
Creative Director: Jan Okusluk, Oliver Diehr
Art Director: Volker Heuer
Copywriter: Volker Heuer
Photographer: Mathias Remmling
“An impossible attempt to cut along the dotted line. Rolling Stone”
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Photographer: Federico Pepe, Francesco Caruso
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Francesco Fallisi
Copywriter: Francesco Emiliani
Photographer: Giovanni Santarelli D’Angelo
This calendar tells twelve true stories about Harleys and their special owners.
They are special because they are the ladies of Milan Chapter Motoclub.
And, over all, they are not professional models. Month after month, we get in touch with words, personal thoughts and colours of these relationships.
All the proceeds will go to the Hospital Buzzi of Milan in order to finance renovation plans.
Headline and copy text (translation):
FEBRUARY -> If I have changed my hairstyle? People that don’t ruffle up their life are boring.
MARCH -> The prince-charmings are afraid of the frogs and the frogs are afraid of the prince-charmings. Thank God for the princesses.
DECEMBER -> I always tell myself before going out with her: the best thing to wear is what I feel.
“Volkswagen Crafter at only € 15.200. Unfortunately the word has already spread.”
Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Corbis
Post production: Pixelway
The fact that Land Rover makes a range of outdoor clothing and camping gear is relatively unknown. They wanted to create awareness and generate interest in their new collection of equipment and apparel.
Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Photographer: Tejal Patni
Illustrator: Jomy Varghese
Advertising Agency: JWT, Frankfurt, Germany
Creative Director / Copywriter: Oliver Kessler
Art Director: Ralf Richter
Illustrator: Benjamin von Eckartsberg
Advertising Agency: OfficeMax Branding Team, Naperville, USA
Creative Director: Mark Andeer
Art Director: Joshua Peterson
Creative Designer: Dwight Darling
Copywriter: Mark Manzo
Other additional credits: The Escape Pod (Chicago) and Atomic Props (St. Paul, MN)
“Our cuisine is our culture. For 80 years you’ve been savouring the changes with La Cucina Italiana.”
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Pier Giuseppe Gonni
Copywriter: Lorenzo Crespi
Photographer: Andrea Melcangi
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Illustrator: Federico Pepe
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Agency Producer: Emma Lundy
Director: Bruno Bossi
Producer: Kirsten Clarence
Production Company: Giant Films
Post production: Black Ginger
All over the world, governments exert too much control over the press. They were asked to draw attention to these violations of the right to free speech, and to do it as cheaply as posible, since the “International Society for Human Rights” needs every cent it has for the battle against censorship. They substituted the bright yellow ink of a highlighter pen with dense, black ink and distributed these modified pens to journalists attending a press conference held by the ISHR on the subject of ‘Freedom of the press at the 2008 Olympic Games’. Instead of highlighting a text, the marking pens left behind a censor bar on the paper. Shortly after the press conference, the site views of www.igfm.de, the german department of the ISHR increased by 28%. They also received 50% more requests than usual from journalists seeking informative literature about censorship.
“In many countries the press is censored every day. You can make a difference: WWW.IGFM.DE”
Advertising Agency: Jung von Matt/Alster, Germany
Creative Directors: Armin Jochum, Deneke von Weltzien, Christian Fritsche, Thim Wagner
Art Director: Maximilian Rieder
Copywriter: Fabian Königer
Illustrator: Marcel Grein
Advertising Agency: DDB, Milan, Italy
Eexecutive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Post Production:The Scope, Hamburg
