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Archive for March, 2009

Boecker Public Health/Pest Control: Telephone, Electric Plug, Toilet Roll

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“Don’t let them get comfortable”

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Peter Moyse
Associate Creative Director: Firas Medrows
Art Director/Copywriter: Firas Medrows, Peter Moyse
Photographer: Tejal Patni
Illustrator: Firas Medrows, Nabil Kamara


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McDonald’s: 1×1

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“The 1×1 from McDonald’s.”

Advert for the 1×1 McDonald’s products which cost only 1 Euro, each.

Advertising Agency: Heye & Partner GmbH, Munich, Germany
Creative Director: Jan Okusluk, Oliver Diehr
Art Director: Volker Heuer
Copywriter: Volker Heuer
Photographer: Mathias Remmling


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Rolling Stone: Scissors

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“An impossible attempt to cut along the dotted line. Rolling Stone”

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Photographer: Federico Pepe, Francesco Caruso


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Milano Chapter Motoclub: Ladies of Harley

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12-december

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Francesco Fallisi
Copywriter: Francesco Emiliani
Photographer: Giovanni Santarelli D’Angelo

This calendar tells twelve true stories about Harleys and their special owners.
They are special because they are the ladies of Milan Chapter Motoclub.
And, over all, they are not professional models. Month after month, we get in touch with words, personal thoughts and colours of these relationships.
All the proceeds will go to the Hospital Buzzi of Milan in order to finance renovation plans.

Headline and copy text (translation):
FEBRUARY -> If I have changed my hairstyle? People that don’t ruffle up their life are boring.
MARCH -> The prince-charmings are afraid of the frogs and the frogs are afraid of the prince-charmings. Thank God for the princesses.
DECEMBER -> I always tell myself before going out with her: the best thing to wear is what I feel.


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Volkswagen Crafter: Workers

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“Volkswagen Crafter at only € 15.200. Unfortunately the word has already spread.”

Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Corbis
Post production: Pixelway


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Land Rover Gear: Camping, Trail, Hiking

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The fact that Land Rover makes a range of outdoor clothing and camping gear is relatively unknown. They wanted to create awareness and generate interest in their new collection of equipment and apparel.

Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Photographer: Tejal Patni
Illustrator: Jomy Varghese


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Super Soaker: Hill

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Advertising Agency: JWT, Frankfurt, Germany
Creative Director / Copywriter: Oliver Kessler
Art Director: Ralf Richter
Illustrator: Benjamin von Eckartsberg


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OfficeMax: Get organized

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Advertising Agency: OfficeMax Branding Team, Naperville, USA
Creative Director: Mark Andeer
Art Director: Joshua Peterson
Creative Designer: Dwight Darling
Copywriter: Mark Manzo
Other additional credits: The Escape Pod (Chicago) and Atomic Props (St. Paul, MN)


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La Cucina Italiana: Our cuisine is our culture

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“Our cuisine is our culture. For 80 years you’ve been savouring the changes with La Cucina Italiana.”

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Pier Giuseppe Gonni
Copywriter: Lorenzo Crespi
Photographer: Andrea Melcangi


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RollingStoneMagazine.it: Metaphor

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Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Illustrator: Federico Pepe


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MINI Cabrio: History


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Volkswagen Polo: Beetle, Bee

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Agency Producer: Emma Lundy
Director: Bruno Bossi
Producer: Kirsten Clarence
Production Company: Giant Films
Post production: Black Ginger


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IGFM/ISHR International Society for Human Rights: Blacklighter

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All over the world, governments exert too much control over the press. They were asked to draw attention to these violations of the right to free speech, and to do it as cheaply as posible, since the “International Society for Human Rights” needs every cent it has for the battle against censorship. They substituted the bright yellow ink of a highlighter pen with dense, black ink and distributed these modified pens to journalists attending a press conference held by the ISHR on the subject of ‘Freedom of the press at the 2008 Olympic Games’. Instead of highlighting a text, the marking pens left behind a censor bar on the paper. Shortly after the press conference, the site views of www.igfm.de, the german department of the ISHR increased by 28%. They also received 50% more requests than usual from journalists seeking informative literature about censorship.

“In many countries the press is censored every day. You can make a difference: WWW.IGFM.DE”

Advertising Agency: Jung von Matt/Alster, Germany
Creative Directors: Armin Jochum, Deneke von Weltzien, Christian Fritsche, Thim Wagner
Art Director: Maximilian Rieder
Copywriter: Fabian Königer
Illustrator: Marcel Grein


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Loctite Super Attak: Plastic, Wood, Porcelain

PATTEX PLASTIC

PATTEX WOOD

PATTEX PORCELAIN

Advertising Agency: DDB, Milan, Italy
Eexecutive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Post Production:The Scope, Hamburg


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Onitsuka Tiger: Shoe

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“Celebrating 60 years. Discover the legend of the Zodiac race at onitsukatiger.com”

Advertising Agency: Amsterdam Worldwide


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Mastercard: Valentine

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john4hannah.com

Advertising Agency: McCann, London, United Kingdom
Creative Director: Matt Crabtree
Art Director: Ben Brazier
Copywriter: Johnny Skinner


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School of Visual Arts: Think

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Advertising Agency: KNARF, New York, USA
Creative Director: Frank Anselmo
Art Directors: Jeseok Yi, Frank Anselmo
Copywriters: Frank Anselmo, Jeseok Yi
Photographer: Billy Siegrist


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Companhia Athletica: Flowers

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“When your body looks beautiful, even your flaws look beautiful.”

Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Sérgio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara, Marcelo Reis
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Illustrators: Luciano Lagares, Estudio Open The Door


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