RollingStoneMagazine.it: Metaphor
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Stefania Siani
Illustrator: Federico Pepe
Archive for March, 2009
Volkswagen Polo: Beetle, Bee
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Agency Producer: Emma Lundy
Director: Bruno Bossi
Producer: Kirsten Clarence
Production Company: Giant Films
Post production: Black Ginger
IGFM/ISHR International Society for Human Rights: Blacklighter
All over the world, governments exert too much control over the press. They were asked to draw attention to these violations of the right to free speech, and to do it as cheaply as posible, since the “International Society for Human Rights” needs every cent it has for the battle against censorship. They substituted the bright yellow ink of a highlighter pen with dense, black ink and distributed these modified pens to journalists attending a press conference held by the ISHR on the subject of ‘Freedom of the press at the 2008 Olympic Games’. Instead of highlighting a text, the marking pens left behind a censor bar on the paper. Shortly after the press conference, the site views of www.igfm.de, the german department of the ISHR increased by 28%. They also received 50% more requests than usual from journalists seeking informative literature about censorship.
“In many countries the press is censored every day. You can make a difference: WWW.IGFM.DE”
Advertising Agency: Jung von Matt/Alster, Germany
Creative Directors: Armin Jochum, Deneke von Weltzien, Christian Fritsche, Thim Wagner
Art Director: Maximilian Rieder
Copywriter: Fabian Königer
Illustrator: Marcel Grein
Loctite Super Attak: Plastic, Wood, Porcelain
Advertising Agency: DDB, Milan, Italy
Eexecutive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Post Production:The Scope, Hamburg
Onitsuka Tiger: Shoe
“Celebrating 60 years. Discover the legend of the Zodiac race at onitsukatiger.com”
Advertising Agency: Amsterdam Worldwide
Mastercard: Valentine
Advertising Agency: McCann, London, United Kingdom
Creative Director: Matt Crabtree
Art Director: Ben Brazier
Copywriter: Johnny Skinner
School of Visual Arts: Think
Advertising Agency: KNARF, New York, USA
Creative Director: Frank Anselmo
Art Directors: Jeseok Yi, Frank Anselmo
Copywriters: Frank Anselmo, Jeseok Yi
Photographer: Billy Siegrist
Companhia Athletica: Flowers
“When your body looks beautiful, even your flaws look beautiful.”
Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Sérgio Valente, Rodolfo Sampaio, Julio Andery, Guilherme Jahara, Marcelo Reis
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Illustrators: Luciano Lagares, Estudio Open The Door
Public awareness: Tree trunk
“270,000 trees are flushed down the toilet or end up as garbage every day around the world. Use tissues sparingly.”
Advertising Agency: DDB, Muscat, Oman
Creative Director: Mahesh Anvekar
Art Director: Pravin Amudan
Copywriter: Santu Sakar
Graphic Designer: Nilesh Ayare
Tick spray: Crawling
A local petstore chain with limited budgets needed to push their range of de-ticking products. They needed a solution that was affordable yet impactful. The insight – you may be close to your pet but totally blind to flea infestations. Huge 225 sq.meter stickers, across 3 malls crawling with people were used cityeide to highlights their leading product range. The amusing, memorable and surprising use of simple ambient media made JakPetz and its Frontline products get more attention than any expensive ATL campaign. The outcome? Less fleas more sales. Happy dogs even happier clients!
“Get them off your dog.”
Advertising Agency: Saatchi & Saatchi, Jakarta, Indonesia
Chief Creative Officer: Andy Greenaway
Executive Creative Director: Juhi Kalia
Art Director: Aryanto Salim, Joel Clement
Copywriter: Pancaputera, Juhi Kalia
Photographer: Heret Frasthio
Producer: Annisa Mulyani, Muhammad Iskak
Bosch IXO cordless screwdriver: Wood grain
Advertising Agency: Jung von Matt/Elbe GmbH, Hamburg, germany
Executive Creative Director: Sascha Hanke, Wolf Heumann
Creative Directors: Andreas Ottensmeier, Harald Gasper
Art Director: Roman Mitterer
Copywriter: Christine Graf
