“Be the second one to know.”
Advertising Agency: DDB, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Art Director: Rodrigo Tortima
Copywriters: Adriano Matos, Marcelo Reis
Photographer: Image Banks
Account Managers: Eduardo Megale, Suzana Poli, Camila Gertner
Client Services: Rodrigo Terra, Alexandre Cardoso
BETC Euro RSCG has launched a new communication campaign in partnership with Partizan for ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes). Directed by Asger Leth, the film portrays every step in the chain of abuse, where the face of the people abusing the child is replaced by the face of a European who, we discover at the end of the film, is the man who will look at photographs of the little girl being ill-treated. This reinforces the message at the end of the film that if there is no demand there will be no supply and highlights the responsibility of the clients. From April this campaign will be broadcast for free in the media: television, cinema, press and web have all agreed to contribute. The Air France agencies, airplanes and buses will join in on June and provide an essential showcase. ECPAT will also circulate leaflets and small posters in partnership with their professional tourism partners.
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Florence Bellisson
Art Director: Eric Astorgue, Julien Schmitt
Copywriter: Jean-Christophe Royer, Esther Fockenoy
Photographer: Marc Da Cunha
Published/Released: April 2009
“It takes little to tidy up the kitchen.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Published: April 2009
Advertising Agency: Grey, Argentina
Executive Creative Director:: Pablo Gil, Sebastian Garin
Creative Director:: Diego Rubio, Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Photographer: Martín Köhler
Retouchers: Estudio Capas
Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Director: Diego Rubio, Coco Olivera
Copywriter: Gustavo Botte, Darío Porterie
Art Director: Federico Braga
Illustratior: Maximiliano Braga, Turi
Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Peter Buck, Udo Leichauer
Executive Crative Director: Kerrin Nausch
Chief Creative Officer: Andreas Pauli
Art Director: Sergio Bernardo, Albert Schlierbach
Copywriter: Leonardo Assad
Advertising Agency: Saatchi&Saatchi, Bucharest, Romania
Creative Directors: Jorg Riommi, Daniela Nedelschi
Copywriter: Irina Codreanu
Art Director: Alexandra Toma
Director: Lawrence Jacomelli
The brief was to design a business card for fitness trainer Zohra Mouhetta. To stand out from all the leave-behinds people receive every day, they designed a unique, foldable business card that invites the recipient to interact with it. In a world of standardized and formatted business cards, Zohra’s card stood out and made for a memorable hand out. Its design not only complemented her profession, but also demonstrated the effectiveness of her personal training programmes by inviting the recipient to tear off excess flab. Though exact response rates were not available at the time of this submission, the number of enquiries and sign-ups, including corporate clients, increased substantially within a month.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Avertising Agency: BBDO, Düsseldorf, Germany
Creative Director: T Bazarkaya
Creative: Daniel Aykurt; T Bazarkaya
Director: David Lodge
Agency Producer: Valerie Schmidt
Production: Cobblestone Filmproduktion; Joy@rsa
Producer: Juri Wiesner
Director of Photography: Kjell Lagerroos
Editor: Alexander Kutka
Music: Soundscape
Brand: Braun
Grazia magazine, one of the most well-known Italian women’s magazines, has challenged some of the largest Italian advertising agencies to create an advertisement dedicated to its own readers. McCann Erickson Milan created this advertisement to encourage men to look after their appearance a bit more, especially in the little details.
“Remember, women notice the details first.
Grazia Magazine. Fashion is in the little things”
Advertising Agency: Mccann Erickson, Milan, Italy
Creative Directors: Marco Cremona, Milka Pogliani
Art Director: Erick Loi
Copywriter: Chiara Castiglioni, Francesca Pagliarini
Photographer: Zona 13
Advertising Agency: Ars DDB, Venezuela
Creative Director: Daniel Oliveira
Photographer: Claudio Napolitano
Published: December 2008
Advertising Agency: Grey, Chile
Creative Directors: Miguel Angel Cerdeira, Enrique Zúñiga
Art Director / Copywriter / Illustrator: Pablo Urrutia
Photographer: Shutterstock
J20 is the perfect mix of two fruits. Alone the fruits are tasty, but together they are something special. The creative ideas borrows from the product truth, that, life is better when its mixed up. To demonstrate this, BBH conceived the idea of presenting two 15-second film clips with the audio swapped over. Each film clip is from a unique and easily identifiable genre, and are totally believable in their own right.
Advertising Agency: BBH, London, United Kingdom
Production Company: Gorgeous Enterprises
Creative Director: Nick Gill
Creative Team: Nick Gill, Chris Palmer
Director: Chris Palmer
Director of Photography: Bruno Delbonnel
Account Director: Nick Stringer, Hugh Bailie
Account Planner: Kelsey Hodgkin
Agency Producer: Natasha Wellesley
Account Manager: Oli Pattenden
Editing Company: The Quarry
Post Production: The Mill
Advertising Manager: Jonathan Gatward
To communicate that Zoo Safari is not a common zoo, because the animals run free just like in a safari, they created electrostatic stickers containing animal pictures. These stickers can be placed on the windshield of parked cars to make the visitor imagine what it would feel like to be so close to a wild animal. Text: “up-close, no cages. More fun”. The image shown on the stickers reproduced in real life size proportions the face of an animal taking a peek inside the car.
Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Director: Mauricio Kumazawa e Gilberto Barros
Photographer: Rodrigo Ribeiro; Sérgio Prado
Scrabble is a standard board game worldwide which celebrates today its 60th birthday. With 100 millions of boxes sold throughout 121 countries in 29 languages, it is the most sold letter game ever. Despite this success, Scrabble is mostly seen today as an elitist and outdated game. Its play dimension is in a constant slow down. Eventually, the penetration rate is already high in France, and therefore we must recruit (new) young families. Scrabble’s present stakes: – Revamping the brand and its values – Getting rid of an a priori: “Scrabble is not a game only entertaining for the lovers of words and figures”. – Helping to rediscover the richness of the game experience The strategy behind the campaign : our “Big Ideal” for Scrabble: What is the Big Ideal ? Cultural Tension + Brand’s Best Self = Big Ideal For Scrabble : Loss of words in a fast, electronic media driven age + Scrabble is a great fun with words = For Scrabble, the world would be a better place if we loved words more. The principle of the campaign : Different words accidentally encounter during a Scrabble game, giving by chance birth to a world as unexpected as enchanting. Picture a board of Scrabble at the end of a game: words that have nothing to do with each other are crossing and overlapping, to the point that they sometimes tell a crazy story ! Our creative idea is to turn this fabulous potential into images. Everything will be executed by different illustrators, in order to come out with the best diversity in the possibilities offered by SCRABBLE.
Advertising Agency: Ogilvy&Mather, Paris, France
Chris Garbutt Executive: Creative Director Ogilvy and Mather
Arnaud Vanhelle: Copy Writer Ogilvy and Mather
Benjamin Bregeault: Copy Writer Ogilvy and Mather
Mihnea Gheorghiu: Copy Writer
Antoaneta Metchanova: Art Director Ogilvy and Mather
Alex Daff: Art Director
Najin Ha: Art Director Ogilvy and Mather
Benoit de Fleurian: Managing Director Ogilvy and Mather
Marie-Charlotte Lafront: Group Director Ogilvy and Mather
Herve Parizot: President Mattel
Arnaud Roland Gosselin: Marketing Director Mattel
“Did you fight with your computer? Computer Io Posso. The course to make it up with your Computer.”
Advertising Agency: Mccann Erickson, Milan, Italy
Executive Creative Director: Marco Cremona
Creative Director: Gaetano Del Pizzo
Art Director: Davide Mosconi
Copywriter: Daniele Aliata
Photographer: Giovanni Pirajno
“Exploring the pleasure of oral sex.”
Advertising Agency: Lowe, New York, USA
Creative Directors: Mark Wnek, Steve Lundberg
Art Director / Copywriter: Raj Kamble
Illustrator: Lokesh Karekar
Released: August 2008
Advertising Agency: JWT, Paris, France
Creative Director: Ghislain de Villoutreys & Olivier Courtemanche
Art Director: EL Zoghlami Ahmed
Copywriter: Neil Ward-Baskin
Photographer: Marc Da Cunha Lopes
3D Designer: Waldo Lee / Thomas Veyrat
Strategic Planner: Marc Reynolds
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