“Be the second one to know.”
Advertising Agency: DDB, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Art Director: Rodrigo Tortima
Copywriters: Adriano Matos, Marcelo Reis
Photographer: Image Banks
Account Managers: Eduardo Megale, Suzana Poli, Camila Gertner
Client Services: Rodrigo Terra, Alexandre Cardoso
BETC Euro RSCG has launched a new communication campaign in partnership with Partizan for ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes). Directed by Asger Leth, the film portrays every step in the chain of abuse, where the face of the people abusing the child is replaced by the face of a European who, we discover at the end of the film, is the man who will look at photographs of the little girl being ill-treated. This reinforces the message at the end of the film that if there is no demand there will be no supply and highlights the responsibility of the clients. From April this campaign will be broadcast for free in the media: television, cinema, press and web have all agreed to contribute. The Air France agencies, airplanes and buses will join in on June and provide an essential showcase. ECPAT will also circulate leaflets and small posters in partnership with their professional tourism partners.
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Florence Bellisson
Art Director: Eric Astorgue, Julien Schmitt
Copywriter: Jean-Christophe Royer, Esther Fockenoy
Photographer: Marc Da Cunha
Published/Released: April 2009
“It takes little to tidy up the kitchen.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Aureliano Fontana
Copywriter: Luca Beato
Published: April 2009
Advertising Agency: Grey, Argentina
Executive Creative Director:: Pablo Gil, Sebastian Garin
Creative Director:: Diego Rubio, Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Photographer: Martín Köhler
Retouchers: Estudio Capas
Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Director: Diego Rubio, Coco Olivera
Copywriter: Gustavo Botte, Darío Porterie
Art Director: Federico Braga
Illustratior: Maximiliano Braga, Turi
Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Peter Buck, Udo Leichauer
Executive Crative Director: Kerrin Nausch
Chief Creative Officer: Andreas Pauli
Art Director: Sergio Bernardo, Albert Schlierbach
Copywriter: Leonardo Assad
Advertising Agency: Saatchi&Saatchi, Bucharest, Romania
Creative Directors: Jorg Riommi, Daniela Nedelschi
Copywriter: Irina Codreanu
Art Director: Alexandra Toma
Director: Lawrence Jacomelli
The brief was to design a business card for fitness trainer Zohra Mouhetta. To stand out from all the leave-behinds people receive every day, they designed a unique, foldable business card that invites the recipient to interact with it. In a world of standardized and formatted business cards, Zohra’s card stood out and made for a memorable hand out. Its design not only complemented her profession, but also demonstrated the effectiveness of her personal training programmes by inviting the recipient to tear off excess flab. Though exact response rates were not available at the time of this submission, the number of enquiries and sign-ups, including corporate clients, increased substantially within a month.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Avertising Agency: BBDO, Düsseldorf, Germany
Creative Director: T Bazarkaya
Creative: Daniel Aykurt; T Bazarkaya
Director: David Lodge
Agency Producer: Valerie Schmidt
Production: Cobblestone Filmproduktion; Joy@rsa
Producer: Juri Wiesner
Director of Photography: Kjell Lagerroos
Editor: Alexander Kutka
Music: Soundscape
Brand: Braun
Grazia magazine, one of the most well-known Italian women’s magazines, has challenged some of the largest Italian advertising agencies to create an advertisement dedicated to its own readers. McCann Erickson Milan created this advertisement to encourage men to look after their appearance a bit more, especially in the little details.
“Remember, women notice the details first.
Grazia Magazine. Fashion is in the little things”
Advertising Agency: Mccann Erickson, Milan, Italy
Creative Directors: Marco Cremona, Milka Pogliani
Art Director: Erick Loi
Copywriter: Chiara Castiglioni, Francesca Pagliarini
Photographer: Zona 13
Advertising Agency: Ars DDB, Venezuela
Creative Director: Daniel Oliveira
Photographer: Claudio Napolitano
Published: December 2008
Advertising Agency: Grey, Chile
Creative Directors: Miguel Angel Cerdeira, Enrique Zúñiga
Art Director / Copywriter / Illustrator: Pablo Urrutia
Photographer: Shutterstock
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