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Mr Clean: X-Ray

ml_x-ray-skull

ml_x-ray-knees

ml_x-ray-hip

Advertising Agency: Grey, Argentina
Executive Creative Director:: Pablo Gil, Sebastian Garin
Creative Director:: Diego Rubio, Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Photographer: Martín Köhler
Retouchers: Estudio Capas


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Intern said,

April 30, 2009 @ 11:42

Well done!

powerfrown said,

April 30, 2009 @ 15:24

“well done!”

-> technically, yes, but i think it’s too far-fetched and too complicated for the average reader/viewer

Cristiano said,

April 30, 2009 @ 16:36

Yay take me 4 istance: I didnt get it at all

MArk said,

May 2, 2009 @ 10:00

Looks great, it’s a great attention grabber, and I think they we’re trying to show a whole new perspective to shinny floors.

I agree, The x ray is way too for fetched though. It makes you think this guy slipped on his new shinny cleaned floor and now they need to do an x-ray, but all you find is a shinny mr. clean floor. Doesn’t really do any good for the product.

Or it’s just that the x ray scanned through the ground beneath him as well.

Too many different scenarios run through my mind, that I forget what’s trying to be advertised.

I think the human skeleton throws it off a little.

skullman said,

May 3, 2009 @ 18:46

crap!

Mike L said,

May 8, 2009 @ 18:25

Also…… doctors hold the Xrays high infront of them to see it, not down. Mayb e it should be ‘shinny walls’ :)

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