Advertising Agency: Grey, Argentina
Executive Creative Director:: Pablo Gil, Sebastian Garin
Creative Director:: Diego Rubio, Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Photographer: Martín Köhler
Retouchers: Estudio Capas
Mr Clean: X-Ray
Intern said,
Well done!
powerfrown said,
“well done!”
-> technically, yes, but i think it’s too far-fetched and too complicated for the average reader/viewer
Cristiano said,
Yay take me 4 istance: I didnt get it at all
MArk said,
Looks great, it’s a great attention grabber, and I think they we’re trying to show a whole new perspective to shinny floors.
I agree, The x ray is way too for fetched though. It makes you think this guy slipped on his new shinny cleaned floor and now they need to do an x-ray, but all you find is a shinny mr. clean floor. Doesn’t really do any good for the product.
Or it’s just that the x ray scanned through the ground beneath him as well.
Too many different scenarios run through my mind, that I forget what’s trying to be advertised.
I think the human skeleton throws it off a little.
skullman said,
crap!
Mike L said,
Also…… doctors hold the Xrays high infront of them to see it, not down. Mayb e it should be ‘shinny walls’
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