Advertising Agency: BBDO Mexico, Mexico
Executive Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban, Carlos Fernandez Oxte
Art Director: Agustín Esteban, Román Santana
Copywriter: Raúl Pineda
Illustrator: Mario Berber
Published/Released: March 2009
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Advertiser’s Supervisor: Lena Andersson & Marie S Dahl
Production Company: FLX, Stockholm
Producer: Ylva Axell
Director: Felix Herngren
Post Production: Sto.pp
Media Agency: Starcom
Pantene makes a promise of strong hair. A poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons. The plait served as the door handle and each time patrons ‘pulled’ the hair handle, the core benefit of Pantene was communicated in an interesting manner.
Advertising Agency: Grey Worldwide, Mumbai, India
Advertising Agency: JWT, New York, USA
Chief Creative Officer: Harvey Marco
Executive Creative Director: Sarah Barclay
Creative Director: Lisa Topol
Art Director: Megan Penmann
Copywriter: Margie Chidley
Senior Agency Producer: Kirsten Larson
Production Company: The Directors Bureau
Director: Mike Maguire
Executive Producer: Melissa Culligan
Editorial Company: Blue Rock Editorial
Editor: Tom Vogt
Colorist: Company 3
Post Production: Spontaneous
Animation: Buck
VFX Supervisor: Doug Wilkinson
Music Company: Beacon Street Studios
Composer: Andrew Feltenstein, John Nau
On the streets Africa, from Cape Town to Kinshasa, from Lagos to Mombasa, the true measure of fame is having a haircut named after you on a barbershop sign. The streets are full of ‘The Obama’, ‘The Oprah’ and ‘The Denzel.’ This ubiquitous barbershop signage is an African art form or African graphic art with its naïve renderings and pragmatic use of wood, metal and any material that is close at hand. To celebrate the Confederation’s Cup being played for the first time on African soil, adidas commissioned a series of ‘barbershop’ artworks that honour their galaxy of stars like Gerrard, Messi, Kaka and Pienaar. A ‘cut’ was created for each player according to their skill. So, ‘The Kaka’ is all about dribbling skills while ‘The Gerrard’ is about powerful strikes. Essentially, we Africanised international players. The word Kopanya is a South African word for ‘together’, which effectively makes this artwork an African interpretation of adidas’ global advertising position of “together I am strong.” Kopanya is also the name of the official adidas ball, that will be used at the Confed Cup.
Advertising Agency: TBWA\Hunt\Lascaris, Cape Town, South Africa
Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco, Eric Pierre
Art Director: Cedric Mountaud
Copywriter: Vincent Pedrocchi
Photographer: Jean-Yves Lemoigne
Productions: Continental
Achat d’Art: Sylvie Etchemaïté
Post production: Adrien Bénard
Advertising Agency: BBDO New York, Proximity Canada
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Eric Silver, Matt Shirtcliffe
Art Directors: Richard Ardito, Chuck Tso, Ben Waldman, Jason Wren
Copywriters: Matt Herman, Adam Kanzer, Dan Kelleher, Rene Rouleau, Grant Smith
Photographer: Billy Siegrist
Account Team: Peter Geary, Jessica Malamud, Mark Pileggi, Moe Serhan, Amber Richardson
To mark World Water Day, this mailing was sent out to companies and the press. The letter inside can only be read when held under water – proving that water really is the source of all knowledge.
“Without water, knowledge can’t flow.”
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Released: March 2009
Advertising Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi, Ronen Gur-Fonarov
Art Director / Copywriter: Asaf Levi, Eran Nir
Illustrator: Yoni Lax (Paul) / Eitay Reichert (Britney) / Gili Comforty (Amy)
Account Manager: Dani Brande
Account Suervisor: Sarit Sternhell
Account Executive: Mayan David
Agency Producer: Darya Danzig
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Director: Nicola Bolfelli
Copywriter: Emanuele Accurli Abenante
Photographer: Alessandro Bavari
Post Production: Alessandro Bavari
Art Buyer: Maria Benenati
Advertising Agency: Leo Burnett, Paris, France
Creative Director: Stephan Ferens
Art Directors / Copywriters: Eric Esculier, Stephane Santana
Illustrator: Simon Danaher
Typographer: Akatre
Other additional credits: Lionel Cassou, Claire sougy, Melina audoux
Published: April 2009
“Long lasting whiteness.”
Advertising Agency: JWT, Morocco
Creative Director: Nicolas Geahchan
Art Director / Copywriter: Sirine Sabbah
Photographers: Khalil Nemmaoui, Gilles Benchetrit
Other additional credits: Khalil Khatib, Ali Rezgui
Published: April 2009
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director : Andrea Stillacci
Creative Directors : Giovanni Settesoldi, Luissandro Del Gobbo
Art Director : Cedric Auzannet
Copywriter : Benjamin Dessagne
Account manager : Claire Vallet
Art buying : Elena Mazzanti-Houel
Photographer : Gettyimages – Jupiterimages
Retouching : Frederic Perrot
“GPS as standard. Seat Exeo Techside.”
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director : Andrea Stillacci
Creative Directors : Giovanni Settesoldi, Luissandro Del Gobbo
Art Director : Cedric Auzannet
Copywriter : Benjamin Dessagne
Account executive : Bruno Sabrie
Art Buying : Elena Mazzanti-Houel
Images credits : Gettyimages – Ozhie
Retouching : Docs ad hoc
A short film from Adam Berg and Stink Digital, for the launch of Philips Cinema 21:9 LCD TV. More info here.
Advertising Agency: Tribal DDB, Amsterdam, Netherlands
Global Creative Director: Neil Dawson
Creative Director: Chris Baylis
Art Director: Mariota Essery, Andrew Ferguson
Copywriter: Carla Madden, Chris Baylis
Agency Producers: Jeroen Jedeloo, Iwona Echt
Production Company: Stink Digital London
Director: Adam Berg
Executive Producers: Mark Pytlik, Daniel Bergmann, Stephen Brierley
Producer: Simon Eakhurst, Stephen Brierley
DP: Fredrik Backar
Production Service Company: Stillking, Prague
Stillking Line Producer: Zuzana de Pagter
1st AD: Jiri Ostry
Production Designer: Petr Kunc
Czech Production Manager : Jiri Kotlas
Stunt Co-Ordinator: Lada Lahoda @ Filmca
Editor: Paul Hardcastle @ Trim
VFX: Redrum, Stockholm
Post Production Supervisor: Richard Lyons
Music & Sound Design: Michael Fakesch
Additional Sound Design: Tim Davis
Colorist: Jean-Clement Soret @ MPC London
UK Production Manager: Jemma Daniel
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Alessandro Bedeschi
Copywriter: Massimo Ambrosini
Photographers: Francesco Zizola, Simon Larbalestier, Sebastian Bolesch
Post Production: Thomas Lavezzari
Published: November 2008
All the prints were produced without using a computer. Here you can see the making of.
Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Federico Galvani – Happycentro
Typographer: Andrea Manzati – Happycentro
Photographer: Federico Padovani
Digital Artist: Marco Oliosi
