Convince people that Eukanuba is good for brain development and function. Eukanuba contains an optimal balance of Omega 3 and Omega 6 essential fats. One of the main benefits of these is that they help with brain development and function. So really, Eukanuba dogs are not only healthier and shinier. They are also smarter. But they don’t just want to say that Eukanuba dogs are smarter. They want to show it. They found five well-trained dogs. Some pretty and some less pretty. And then they spent some time training them to carry Eukanuba bags around in their mouths. Once they had perfected this task, we took them to busy shopping centres and trained them to walk between two established points. The reactions were exactly what they hoped for.
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Bruce Murphy, Keshia Meyerson, Teboho Mosothoane
Copywriters: Ben Du Plessis, Olwen South
Art Buyer: Vernadi Simpson
Account Supervisor: Nicky Scheuble
Account Manager: Carla Stanbridge
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy, Russell Grant
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Tessa Gallon; Lawry Schwartz, Jp De Villiers, Keshia Meyerson, Musa Sithole
Copywriters: Dominique Cuzen, Russell Grant
Photographer: Simon Scholtz
Producer: Scot Aitken
Account Supervisor: Carla Stanbridge
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy
Convince people that Makita drills are high-precision power tools. Can one power drill be more precise than another? Yes. Makita drills are ergonomically designed to fit perfectly in any hand. They rotate at an optimal speed to minimise vibration. And they have a “shock buffer” system that ensures the perfect pressure of the drill bit point on any surface. So really, a Makita drill goes exactly where you want it to. they drilled over 20.000 holes into a wall to create a huge black and white image of, well, a Makita drill. To create the correct tones, the distances between the holes had to be very carefully calculated.
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Jade Manning, Jp De Villiers
Copywriters: Bennie Du Plessis, Russell Grant; Musa Sithole
Photographers: Simon Scholtz, Harold Webster
Art Buyer: Vernadi Simpson
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
Additional credits: Sagren Reddy
In a bus stop, instead of an usual printed ad, they made a real aquarium full of real fishes. It showed that, with AqurioMania, you will bring life anywhere. Even to a bus shelter.
Advertising Agency: Bolero Comunicação, Brazil
Creative Director: André Mota
Art Directors: Lucas Costas, Jorge Kubrusly
Copywriter: Thiago Cruz
Producer: Rafael Cruz
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Art Director: Matthias May
Copywriter: Steve Ogilvie
Photographer: Chris Lewis
“Paper can once again turn back into a tree. 2009 Subscription Campain. Support Legambiente. Your money returns to nature.”
Advertising Agency: EURO RSCG, Milan, Italy
Creative Directos: Erick Loi, Dario Villa
Art Director: Roberta Belloni
Copywriter: Elena Cappelletti
Photographer: LSD
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Danilo Tarquinio
Art Director: Paolo Perrone
Photographer: Carlo Grimaldi
Post Production: Carlo Grimaldi
Art Buyer: Maria Benenati
The commercial, made by ad agency Grey London, pans out to show that the scene is in fact occurring on a film set – but with no one else around. The ad ends with Knightley screaming and the strapline: “Isn’t it time someone called cut?”
Advertising Agency: Grey, London, United Kingdom
Creatives: Grey, London
Production Company: D.A.B. Hand Media, London
Director: Joe Wright
Producer: Dominic Delaney
DP: Tony Briggs
Editor: Paul Tothill
Sound: Skywalker Sound, Lip Sync, Scramble
Post-production: Big Buoy, Prime Focus
Music: “Vengeance Drools” by Clark
Advertising Agency: TBWA\PARIS, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Nicolas Roncerel
Art Directors: Caroline Khelif, Leopold Billard, Julien Conter
Account Supervisor : Laurent Lilti
To promote the launching of the Playboy magazine with Michelle Costa, contestant from Big Brother Brazil, they transformed a newstand in a reality show. A real camera and a TV were installed at the display, making the customers of the newsstand have the same feeling of the program participants. The title of the display reinforces the idea: You will feel inside the Big Brother Brazil. Michell Costa, from the BBB to playboy in an amazing photo shooting.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas and Wilson Mateos
Art Director: Bruno Borges
Copywriter: Thomaz Dantas
