Comments on: Pantene: Door Handle

By: The Doors & Advertising - 12 Creative Uses of Doors in Advertising | Dezine Weblog

Tue, 28 Dec 2010 02:13:02 +0000

[...] Pantene Door Handle [...]

By: Creative Uses of Doors in Advertising

Creative Uses of Doors in Advertising — Sun, 26 Sep 2010 06:36:26 +0000

[...] Jelly Tots Elevator Advertisement [...]

By: For My Sake » Blog Archive » Interesting Handles

For My Sake » Blog Archive » Interesting Handles — Wed, 30 Jun 2010 17:50:27 +0000

[...] Pantene Door Handle Creative poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons in India. The plait served as the door handle and each time patrons ‘pulled’ the hair handle, the core benefit of Pantene was demonstrated. [link] [...]

By: Clever Uses of Handles in Advertising | inspirenow.info

Clever Uses of Handles in Advertising | inspirenow.info — Mon, 12 Apr 2010 10:55:56 +0000

[...] Creative poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons in India. The plait served as the door handle and each time patrons ‘pulled’ the hair handle, the core benefit of Pantene was demonstrated. [via] [...]

By: Brilliant handle Advertising ???????? | ???? Industrial Design

Brilliant handle Advertising ???????? | ???? Industrial Design — Fri, 28 Aug 2009 16:53:20 +0000

By: Julie D.

Julie D. — Thu, 30 Apr 2009 02:38:56 +0000

I like the idea, but I’m curious to know if the ads immediately increased Pantene’s sales within the locations on which they were placed.

By: courtney

courtney — Tue, 28 Apr 2009 22:03:43 +0000

This is a very creative media technique for Pantene to use. Replacing the door handle with “hair” strong enough to pull open a swinging door relays the strategic message of what Pantene says in all campaigns. While this use of hair may be disturbing (yet clever) to some, the cultural divide may also be just great enough that in Mumbai this is a perfectly brilliant advertisement. Overall this media placement shows ingenuity grom Grey Worldwide

By: pantene: door handle « Point of View

pantene: door handle « Point of View — Fri, 24 Apr 2009 07:55:00 +0000

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By: Atul

Atul — Thu, 23 Apr 2009 07:37:13 +0000

I’ve never used Pantene but it is presumably non-sticky. The same technique could be used for other products as well.
It could be used to to show hair which is coarse and fine.