The Peugeot 308 is 95% recyclable! Nowadays, this sort of thing is very important to people who by cars. That is, until they have to pay a little bit more. Then, usually, it’s not that important anymore. Why? because when you by a car that’s 95% recyclable, there’s no direct benefit to you. And when times are tough, as they are now, you don’t care too much for buying something that doesn’t change your life here and now. So there challenge was to do more than just tell people our car is 95% recyclable. They also had to convince people that buying a recyclable car is the right thing to do. They disigned and made a range of useful and beautiful things using only Peugeot 308 parts. They started with couches. They were placed in shopping malls, dealerships and public parks. On each couch they placed a small plaque with a message that reminded us how unimportant “now and here” really is.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Executive Creative Director: John Pallant
Creative Director: Bennie Du Plessis
Creative Group Head/ Art Director: Jade Manning
Art Director: Jp De Villiers
Copywriter: Bennie Du Plessis
Copywriter: Olwen South, Hailey Hounsom, Kgaugela Motaung
Art Director: keshia meyerson
Photographer: Garth Palmer
Post production: Sagren Reddy
Producer: Scot Aitken
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt