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Wilkinson Quattro for Women: Mow the Lawn

Advertising Agency: JWT, New York, USA
Chief Creative Officer: Harvey Marco
Executive Creative Director: Sarah Barclay
Creative Director: Lisa Topol
Art Director: Megan Penmann
Copywriter: Margie Chidley
Senior Agency Producer: Kirsten Larson
Production Company: The Directors Bureau
Director: Mike Maguire
Executive Producer: Melissa Culligan
Editorial Company: Blue Rock Editorial
Editor: Tom Vogt
Colorist: Company 3
Post Production: Spontaneous
Animation: Buck
VFX Supervisor: Doug Wilkinson
Music Company: Beacon Street Studios
Composer: Andrew Feltenstein, John Nau


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Francesco G. said,

April 22, 2009 @ 12:13

A masterpiece.
Gold for me.

bloom said,

April 22, 2009 @ 13:07

very sweet one :)

Glow Ruiz said,

April 23, 2009 @ 07:02

this ad is not just disgustingly sexist, but also racist too.
-100 points for calling female genitalia “an untidy garden”

gilblas said,

April 24, 2009 @ 10:31

This is too much “girly” !! (i know it is for women ! but it’s just… i don’t know the word… like gna gna little naive girl, see what i mean ?)

i far far prefer the french version :
http://www.dailymotion.com/video/x8mu70_ma-garden-party_music

much more modern, for the very same idea !!

Wilkinson Quattro: Depilaci?n Femenina said,

April 25, 2009 @ 15:04

[...] M?s sugerente no puede ser este spot de Wilkinson, pero por su extensi?n seguro ha costado una pasta.  ?Valdr? la pena la inversi?n?Visto en: I Believe in Advertising [...]

dg said,

April 26, 2009 @ 21:10

The commercial’s alright, but they’re making it seem like having a “bush” is unnatural or a bad thing. But I guess with the way the world is changing, I’m not surprised. Nothing’s all-natural anymore.

Julie D. said,

April 30, 2009 @ 04:49

I’m surprised by all of the not-so-subtle references to bushes and the fact that the woman was petting the cat in her lap during in the first shot. I can see how the visual connection may be effective, but it’s a bit much for me.

25 years old woman said,

May 10, 2009 @ 17:57

terrible
offensive
sexist
racist
ludicrous
what a girl “mow the lawn” when she feels blue??

La depilación púbica y su publicidad : El baron rojo said,

May 15, 2009 @ 07:11

[...] Wilkinson for Women. Mow the Lawn. [via] [...]

miami said,

May 24, 2009 @ 22:10

Stupid. degrading. ridiculous.

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