The commercial, made by ad agency Grey London, pans out to show that the scene is in fact occurring on a film set – but with no one else around. The ad ends with Knightley screaming and the strapline: “Isn’t it time someone called cut?”

Advertising Agency: Grey, London, United Kingdom
Creatives: Grey, London
Production Company: D.A.B. Hand Media, London
Director: Joe Wright
Producer: Dominic Delaney
DP: Tony Briggs
Editor: Paul Tothill
Sound: Skywalker Sound, Lip Sync, Scramble
Post-production: Big Buoy, Prime Focus
Music: “Vengeance Drools” by Clark