Comments on: Zoo Safari: Take a peek

By: Publicité | Zoo Safari: une campagne de pub sauvage! | Dyvantity.com

Publicité | Zoo Safari: une campagne de pub sauvage! | Dyvantity.com — Thu, 25 Jun 2009 08:36:08 +0000

[...] Sources: adsoftheworld.com et ibelieveinadv.com [...]

By: Terry O'Neill

Terry O'Neill — Mon, 27 Apr 2009 18:55:10 +0000

My last comment has been misunderstood. I don’t disagree that this is a clever use of media – and is impactful. The problem i have is that the only way the passengers inside the car would see the stickers as depicted in the shots is if somebody actually stuck them to the windscreen while the passengers were already in the car – which would completely lessen any impact. There is no way a driver/passenger coming back to their parked car would leave the sticker on the windscreen ‘just to see what it looks like’ on the inside. And there is no way that they would miss it and get into the car car due to it being life size.

By: courtney

courtney — Mon, 27 Apr 2009 18:29:22 +0000

I think this sticker works for its clever use of media. The zoo safari does a good job of extending advertising beyond its traditional means. A life-sized sticker of an animal head cannot help but gain the attention of the passengers in the car. While this could be viewed as invasive and annoying, it still gains attention in an uncommon way.

By: Terry O'Neill

Terry O'Neill — Mon, 27 Apr 2009 17:17:08 +0000

Good idea, yet flawed. The image would never be seen from inside the car. The driver/passenger would take the sticker off the windscreen before they got into the car. So although the shots look nice for awards juries they aren’t very accurate.