“Curitiba with a dash of Spain.”
Advertising Agency: Exclam, Curitiba, Brazil
Creative Director: Lipsio Carvalho
Art Director: Eduardo Tavares
Copywriter: Maurício Ogrizek
Illustrator: Ponto de Fuga Illustration Studio
Advertising Agency: Z México
Executive Creative Directors: Álvaro Zunini, Santiago Chaumont
Creative Directors / Copywriters: Marcelo Manfredi, Walter Malo
Art Directors: Walter Malo, Ricardo Carrera
Illustrator: www.estilo3d.com
“Self-defence courses for kids.”
Advertising Agency: DCC marketing, Maribor, Slovenia
Creative Director: Tine Lugaric
Art Director: Matija Kocbek
Copywriter: Tine Lugaric
Illustrator: Matija Kocbek
Published: March 2009
Advertising Agency: DRAFTFCB, Puerto Rico
Executive Creative Director: Enrique Soler
Art Director: José Llompart
Copywriter: Pedro Pérez
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Creatives: Vince Lagana, Steven Jackson, Luke Chess
Photographer: Marc the Phodographer
Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”
Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Art Director: Keith Nicolas
Copywriter: Scott Glennon
Advertising Agency: Publicis Chile
Executive Creative Director: Christian Quintana
Head of Art: Edison Saravia
Art Director: Jorge Gacitúa
Copywriter: Eduardo Escalona
Photographer: Josefina Pro
During the renaissance period works of art were commissioned to convey a social or religious message. One of the famous artists from this period was Peter Paul Rubens whose famous piece “Adam & Eve” was the inspiration behind this poster. True to the philosophy of the renaissance period this poster too is conveying a social message. That of saving trees. Only this time we hope that the piece not only leaves people in awe but are also moved by it to contribute towards the cause. This piece of communication was used as a poster in art galleries, park’s and pubic places.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey, Sumanto Chattopadhyay
Art Director: Zahid Shaikh
Copywriter: Zahid Shaikh
Illustrator: S.M. Rafique
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Director: Alessandro Cattaneo
Production Company: FilmMaster Milan
Producer: Karim Bartoletti
Advertising Agency: DDB, Brazil
Executive Creative Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio
Creative Directors: Julio Andery, Rodolfo Sampaio
Copywriters: Arício Fortes, Rodolfo Sampaio
Art Directors: Benjamin Yung Jr, Liliana Mafra
Photographer: Rodrigo Ribeiro
Art Buyer: Carolina Galastri
Account Supervisor: Ana Paula Grassmann
Advertiser’s Supervisor: Heloisa Helena de Oliveira
Producer: Margarida Flores e Filmes
Advertising Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Art Director: Mohanad Shuraideh, Bassam Doss
Copywriter: Bassam Doss, Mohanad Shuraideh
Photographer: Lai, Groovy Studio
Advertising Agency: Goodby, Silverstein & Partners, San Francisco, USA
Creative Director: Keith Anderson
Associate Creative Director: Tony Stern
Associate Creative Director: Frank Aldorf
Art director: Jon Willard
Copywriter: Jesse Gazzuolo
Broadcast Producer: Brian Coate
Production Company: Blacklist, New York
Director & Writer: Cisma
Executive Producers: Aaron Kisner, Adina Sales
Producer: Cassie Hamilton
Live Action Production Services: Margarida Flores E Filmes, São Paulo
Executive Producers: Paulo Schmidt, Fabiano Beraldo
Production Coordinators: Ingrid Raszl, Thais Freire
Production Director: Adriano Gobbi
Director of Photography: Pierre de Kerchove
First AD: Janie Paula
Second AD: Livia Duclerc
Casting: Flavia Cocozza
Stylist: Daniel Ueda
Wardrobe Assistants: Rita Lazzarotti, Kali Leuzzi
Production Designer/On Set Art Director/Scenography: Olivia Helena Sanches
Art Assistants: Amanda de Freitas Coelho, Ana Elisa Arietti
Set Technicians: Santana Cenários, Lindolfo de Jesus Santana, Jose Fernandes Dos Santos
Props: Sergio Heineck, Juliana Matsuki
Props Assistant: Mariana Herman
Props (toys): Verônica de Oliveira Kehl
Storyboard Artist: Renato Blaschi
Location Scout: Alexandre Rocha
Stager: Helio Villela Nunes
Stop Motion Animation: Animatorio, São Paulo
Post Production: Illegal FX, São Paulo
Post Production Coordinator: Francisco Ruiz
Editor (Premiere): Marcio Soares
Colorist: Daniel Dias
AE Compositors: Daniel Dias, Pedro Gebara, Guilherme Correa, Luis Costa
AE Rotoscoping: Rogerio Merlino, Marcelo Martins, Marcio Martins, Diego Rock
Music & Sound Design: Paulo Beto
Mix: Joe Ramos, Big Joe Sound, Santa Monica
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Copywriter: Mihai Gongu
Art Director: Cristina Panaitescu
Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Art Directors: Aureliano Fontana, Serena Di Bruno
Copywriters: Luca Beato, Francesco Poletti
Agency Producer: Carla Beltrami
Production Co.: (h)films
Executive Producer: Stella Orsini
Producer: Valentina Mereu
Director: Harold Einstein
DoP: Ramsey Nickell
Editor: Chuck Willis
“Let’s save nature. Let’s save ourselves.”
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Directors: Piyush Pandey, Abhijit Avasthi
Art Director / Copywriter / Illustrator: Shailesh Khandeparkar
“Now with more delicious meat.”
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Jan Leube
Art Directors: Lena Tuczek, Nina Burmeister
Copywriters: Sebastian Hardieck, Florian Schwalme
Photographer: Tom Fischer
Advertising Agency: OgilvyOne Worldwide, Delhi, India
Art Director: Dushyant Chopra
Copywriter: Karan Raghav
Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director: Cristian Lopez
Art Director: Gonzalo Arevalo
Producer: Gonzalo Orellana
“Sedentary people can’t run away from diseases. Exercise.”
Advertising Agency: Fischer Portugal
Creative Director: Diogo Mello
Art Directors: Marcelo Melo, Claudia Rolim
Copywriter: Nuno Leal
Photographer: Kenton thatcher
Published: March 2009
Launch of the new positioning of Super Attack “Don’t throw it away. Papair it”. The client has requested the agency to identify a communication instrument able to tell about the brand in an original and enthralling manner, particularly for the sales force. The agency came up with the idea of a Limited Edition of business cards to be distributed during sales force Conventions. The idea consists of inserting into small plastic envelopes the cut up business cards of the managers of the Henkel Group Glues Division. Getting the business cards in this way, the dealers have to change to concretely try out in first person the new Super Attak idea that suggest repairing and reusing even what you would have thrown away in the past.
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Aureliano Fontana, Cristina Marcellini
Copywriters: Valerio Le Moli, Bruno Vohwinkel
Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Suewon Chang, Hyoyeon Kim
Copywriters: Eugene Park, Keunho Kim
Chief Creative Officer: Wain Choi
Released: November 2008
